Photo gallery: The finished product-Veterinary Center for Birds and Exotics (part 2)

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Branding was a big part of Dr. Hess’s marketing efforts. She racked her brain to come up with the perfect name for a practice and worked with an artist to develop a logo that covered a wide variety of exotic species. “We wanted it to be a ‘center’ instead of a hospital,” she says.

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Photos by Jayne Tansey-Patron, JTP Photography