Client Relations & Marketing

Critical interactions impact client loyalty and practice growth.

Q&A: When you can fire a client who won't pay for services

Hula hoops, balloons, and pictures with Santa are ways into your team members' and clients' hearts.

We all probably know the colorful humor that starts out with "What are the three greatest lies ever told?" To me they relate to the current misconceptions about the future of our profession.

Download this PDF of a client handout on halitosis in pets, and help get your clients onboard with preventive oral care.

If you nail these five must-haves on our Web site, you'll be miles ahead of many other practices in your area.

In the last 20 years, veterinary dentistry has seen tremendous growth in the education of veterinarians regarding oral health. And the message is being communicated to pet owners.

If you believe in the importance of pet dental health, it's easier to convince clients. Consider these marketing tips

Social media rules: Be yourself, ask questions of your audience, and don't talk only about pets.

Do some clients go too far in their attachment to their pets? If so, what do we do about it?

Take steps if disgruntled team members vent online.

Start this year off right-even if it is already February-with these ideas for winning dental healthcare and happy clients.

The dvm360 Veterinary CE Center includes upcoming and on-demand web courses in client service, practice management, and career development. Check it out!

Exercise is easier with a partner. Educate clients who want their dogs as running buddies.

The editors at dvm360 analyzed veterinary practices today and identified eight critical trends. Top of the list: More clients who can't or won't pay. We built this package to help.

Make sure clients are informed about their dog's vaccines.

Create an adult pet kit to help educate your clients about recommended wellness care for their adult pets.

Provide this handout to your clients so they'll know what to do if they suspect their pet has injested or been exposed to a poisonous substance.

Give this form to clients to give them a room-by-room look at what they need to do to poison-proof their home for pets.

Large veterinary hospital floor plan of this 2010 Hospital Design People's Choice Award contestant.

Stats, floor plan, and photos of this 2010 Hospital Design People's Choice Award contestant.

A new survey shows that dogs are the most loved animals in America.

No matter how effective, careful or sensitive a veterinarian tries to be, somebody is going to complain.

The barrage of queries can be head spinning. Keep your responses straight by following this advice.

How to address overconfident pet owners.

What to do when pet owners are upset over emergency bills.

Cats that begin urinating outside of the litter box can be a challenge. Here's how to help pet owners deal.

Our practice's Web site needs updating. What goes into a great site?

Whatever your view, keep clients in mind.

Worried about your prices? Be more worried about the perception of value you're presenting to clients.