Client Relations & Marketing

Prognoses may not be as good, but a reasonable medical option -- even if it's not the best -- is better than nothing, says the CEO of the National Commission on Veterinary Economic Issues.

Managers duke it out over whether practices should use online client forms.

How do I explain to clients why my fees have gone up?

Sometimes learning what not to do makes more sense. So here are eight attitudes and actions you could easily adopt to make clients cringe. Now go and do the opposite.

Start with these and see if your own creative juices start flowing with love for pet oral health.

This short conversation can help you respond when clients refuse the care you recommend.

Don't underestimate the power of a post, a tweet, or a video upload. Social networking can help you.

The MAF discovers why some people don't own cats-as well as who's most likely to adopt one.

Q&A: A Practice Management Q&A from 1982 celebrating Veterinary Economics' 50th anniversary

Critical interactions impact client loyalty and practice growth.

Q&A: When you can fire a client who won't pay for services

Hula hoops, balloons, and pictures with Santa are ways into your team members' and clients' hearts.

We all probably know the colorful humor that starts out with "What are the three greatest lies ever told?" To me they relate to the current misconceptions about the future of our profession.

Download this PDF of a client handout on halitosis in pets, and help get your clients onboard with preventive oral care.

If you nail these five must-haves on our Web site, you'll be miles ahead of many other practices in your area.

In the last 20 years, veterinary dentistry has seen tremendous growth in the education of veterinarians regarding oral health. And the message is being communicated to pet owners.

If you believe in the importance of pet dental health, it's easier to convince clients. Consider these marketing tips

Social media rules: Be yourself, ask questions of your audience, and don't talk only about pets.

Do some clients go too far in their attachment to their pets? If so, what do we do about it?

Take steps if disgruntled team members vent online.

Start this year off right-even if it is already February-with these ideas for winning dental healthcare and happy clients.

The dvm360 Veterinary CE Center includes upcoming and on-demand web courses in client service, practice management, and career development. Check it out!

Exercise is easier with a partner. Educate clients who want their dogs as running buddies.

The editors at dvm360 analyzed veterinary practices today and identified eight critical trends. Top of the list: More clients who can't or won't pay. We built this package to help.

Make sure clients are informed about their dog's vaccines.

Create an adult pet kit to help educate your clients about recommended wellness care for their adult pets.

Provide this handout to your clients so they'll know what to do if they suspect their pet has injested or been exposed to a poisonous substance.

Give this form to clients to give them a room-by-room look at what they need to do to poison-proof their home for pets.