You're not "selling"you're educating

Almost no one in veterinary practice wants to "sell" products and services. That's why we love you, you big-hearted brainiacs. Now, Shawn McVey, MA, MSW, explains in just two minutes and 18 seconds how veterinary practice managers and owners can stop the, "I hate feeling like I'm shilling products" complaints from team members with a plan to understand what makes the practice special and why every recommendation has good medical reasons.