Clinical skill and medical knowledge are givens. But you need to show pet owners you're human. To build trust and relationships, they need to know.
Dr. Marty Becker is fond of saying, "Clients don't care how much you know until they know how much you care." He chooses some unlikely bedfellows to make his point-"Jesus Christ, Gen. Norman Schwarzkopf and Michael Jordan"-but it's a good point.
Listen as Dr. Becker shares the two traits he thinks every associate desperately needs. (Y'know, in addition to all that genius medical knowledge, right?)