SmartEquine will be acquired by Chewy

Online pet products retailer Chewy will be acquiring SmartEquine, a horse health and wellness business, from animal health technology and services company Covetrus. Chewy and Covetrus have entered into a definitive agreement that is expected to close before the end of 2025, pending customary closing conditions and regulatory approvals. Terms of the agreement have not been disclosed.^1,2

SmartEquine—known as SmartPak before a July 2025 rebrand—is a supplier of more than 70 health and wellness supplements for horses in 17 categories that include joints and the immune system support, muscle recovery, and digestive balance. Specialist services for customizing supplement plans are available to assist customers. The business also sells a variety of equine equipment and riding gear such as tack and blankets, toys and treats, as well equestrian apparel for riders.³

“We are thrilled to welcome SmartEquine to Chewy,” Mita Malhotra, president for Chewy Health, said in a news release.¹ “Together, we’ll bring even greater expertise, convenience, and care as a trusted destination for the equine community.”

SmartEquine aligns with Chewy’s current subscription model and is poised to strengthen the company’s recurring revenue base and acquisition will help accelerate its expansion into more profitable health and wellness spaces, according to Chewy. Additionally, its mix of products will be enhanced with a broader offering of equine supplement products, and anticipates an opportunity to increase its share of the “passionate and underserved” segment of equine health and wellness customers.¹

For Covetrus, the acquisition agreement allows it to focus more on its core business of helping veterinarians improve practice performance and patient care through technology-enabled solutions. “By concentrating on its integrated software, services, and distribution platform, Covetrus will continue to advance tools that streamline operations, enhance efficiency, and strengthen veterinary practices worldwide,” company officials wrote in a news release.²

References

1. Chewy to acquire SmartEquine, expanding leadership in the equine health category. News release. Chewy. October 30, 2025. Accessed October 31, 2025. https://investor.chewy.com/news-and-events/news/news-details/2025/Chewy-to-Acquire-SmartEquine-Expanding-Leadership-in-the-Equine-Health-Category/default.aspx
2. Covetrus announces agreement for Chewy to acquire SmartEquine. News release. Covetrus. October 30, 2025. Accessed October 31, 2025. https://www.prnewswire.com/news-releases/covetrus-announces-agreement-for-chewy-to-acquire-smartequine-302600058.html
3. One of a kind. SmartEquine. Accessed October 31, 2025. https://www.smartpakequine.com/content/about-us