The biggest mistake veterinary receptionists make

For business-minded associate Dr. Jeremy Keen, the front line is crucial in starting and maintaining relationships with pet owners and making the very best first impression. And it's four very basic things he thinks can be lacking in the rushed, busy environment of answering the veterinary hospital phones. Do your receptionists start with ...

1. A polite and sincere hello ...

and then ...

2. The hospital's name?

3. The receptionist's name?

4. And some version of "How may I help/care for/serve you today?"

So simple. But are you sure every one of your receptionists answers fully and politely every time?