Client Relations & Marketing

A walk in the park should be just that for both the dog and the owner. Read up on these leash, harness and halter options so youll be ready to help your veterinary clients find the finest fits for their canine companions.

Veterinary clients want the best for their pets, but sometimes their financial situation gets in the way. Here's a short version of my long path I travel with veterinary clients when they complain about price, seem hesitant to comply with recommendations or say, straight up, they're under a financial strain.

Research who you're up against right in your own ZIP code.

Educate your veterinary clients on the basics otitis externa, media and interna and how youll get to a diagnosis.

Five hard truths that veterinary technicians should tell veterinarians about otitis visits. (And if your vet techs arent, maybe they should be.)

When the owner of a Lhasa apso with chronic otitis refused to bring her dog in for a recheck, I turned the problem into a new policy at my veterinary hospital.

Give it to me straight, says one reader to our CVPM advice guru: Are veterinary wellness plans worth the time?

Maddie's Fund provides $2.8 million for UT's AlignCare program, which takes a One Health approach to meeting needs of low-income families-including the four-legged members.

A veterinarian recommending only natural flea and tick prevention is reported to her state board. Will her approach be deemed negligent or merely incomplete?

Time to switch your scrub cap out for your teaching cap. Heres an in-depth look at how to talk your veterinary clients through at-home administration of subcutaneous fluids.

Otitis cases may need more than one appointment to resolve, but how do you get clients to see the importance of bringing their pet back to the clinic?

Free vaccines! Loyalty points! Dental discounts!

Is there a dog shortage in parts of the United States? It depends on whoand howyou ask.

As some shelters seek to fill their inventory of adoptable pets with animals from the south, veterinary professionals are posing the tough question: Whats next for animal shelters?

How do we value dogsand what makes them different from others in the animal kingdom? My experience at a dog auction offers a striking perspective on our relationships with animalsand how we rate different animals on the sociozoologic scale.

Add some oomph to your heartworm prevention conversations with these tips.

Educating veterinary clients on the ins and outs of congestive heart failure can be tough. Heres help.

Outdoor dog gear company Doog dishes three water-friendly dog items your veterinary clients might want.

Youll be able to educate your clients on all kinds of veterinary topics with these posts and tweets.

Every practice has a unique voice and mission, so "one-plan-fits-all" doesnt work. Here are my overall tips for managing a wellness-plan that fits your practice, not someone elses vision for your practice.

Try this simple (and subtle) method of signaling to the veterinarian that its time to wrap up an appointment.

Pets are family, and whether youre walking a veterinary client through their first euthanasia or their fifth, these are the most important things to keep in mind.

For pet owners who are habitually tardy with refills, a pill organizer could be just the thing to remind them.

Concrete results speak to the power of positive training in the veterinary hospital.

You're often the gateway to the clinic, so keep clients focused on DVMs' expertise when discussing parasite control.

Within one year, compliance for heartworm and flea and tick preventives at our veterinary practice went from 39 to 62 percent.

When veterinary clients and internet trolls gang up on private practitioners, the effects can hurt business, harm reputations and damage psyches of those on the receiving end of cyberbullying. In this series, experts share tools and plans to help avoid internet rampages, deal with them when they crop up, and help make veterinarians and veterinary team members more resilient when people go on the verbal attack.

With exam room conversations about pet obesity, youre playing the long game. It might take a few chats to get a veterinary client on board that theres a problem and then more talking to agree to a plan. Dont get frustrated. Try this.

These trees are no good for large animals. Offer clients this handout and tell them to call you if they suspect ingestion of branches, bark or leaves.

Want to educate pet owners and protect patients? The veterinarians at Pet Poison Helpline have compiled a list of the top 10 most common poisoning cases in dogs and cats. Time to print and share this client handout ...