Client Relations & Marketing

Your veterinary clients know you cant feed a human baby what you feed an adult. And yet, they may think nothing of filling their puppys bowl with kibble meant for mature dogs and vice versa. Be ready to counsel them on how nutritional needs

Do you know which clients are your prize Thoroughbreds and which ones youre just happy to plug in when its convenient? Thats step one of a three-step process to work with clients who want to be seen right now.

Print this PDF to educate your veterinary clients on the dangers of outdoor living for domestic housecats.

A pet owner reached out to us for an expert answer on insulin for a canine with diabetes. We said, "Go talk to your vet." But heres the lowdown for your veterinary team on what a boarded internist has to say on the issue.

Life happens, and its rife with accidents (which cost money). How can we help clients cover the costs of veterinary care so they can take care of their pets while we still cover our bottom line?

Not surprisingly, a Marc Rosenberg column about two veterinarians disagreeing over the best way to prevent fleas and ticks in veterinary patients has inspired more debate.

When it seems like a pet has a dermatology issue, what happens next? Is it right off to the veterinary hospital, or do pet owners skip the DVM and head for Dr. Google? Data from the Pet Owner Paths study illuminates the differences between you and your clients on what happens next.

A walk in the park should be just that for both the dog and the owner. Read up on these leash, harness and halter options so youll be ready to help your veterinary clients find the finest fits for their canine companions.

Veterinary clients want the best for their pets, but sometimes their financial situation gets in the way. Here's a short version of my long path I travel with veterinary clients when they complain about price, seem hesitant to comply with recommendations or say, straight up, they're under a financial strain.

Educate your veterinary clients on the basics otitis externa, media and interna and how youll get to a diagnosis.

Five hard truths that veterinary technicians should tell veterinarians about otitis visits. (And if your vet techs arent, maybe they should be.)

When the owner of a Lhasa apso with chronic otitis refused to bring her dog in for a recheck, I turned the problem into a new policy at my veterinary hospital.

Give it to me straight, says one reader to our CVPM advice guru: Are veterinary wellness plans worth the time?

Maddie's Fund provides $2.8 million for UT's AlignCare program, which takes a One Health approach to meeting needs of low-income families-including the four-legged members.

A veterinarian recommending only natural flea and tick prevention is reported to her state board. Will her approach be deemed negligent or merely incomplete?

Time to switch your scrub cap out for your teaching cap. Heres an in-depth look at how to talk your veterinary clients through at-home administration of subcutaneous fluids.

Otitis cases may need more than one appointment to resolve, but how do you get clients to see the importance of bringing their pet back to the clinic?

Free vaccines! Loyalty points! Dental discounts!

Is there a dog shortage in parts of the United States? It depends on whoand howyou ask.

As some shelters seek to fill their inventory of adoptable pets with animals from the south, veterinary professionals are posing the tough question: Whats next for animal shelters?

How do we value dogsand what makes them different from others in the animal kingdom? My experience at a dog auction offers a striking perspective on our relationships with animalsand how we rate different animals on the sociozoologic scale.

Add some oomph to your heartworm prevention conversations with these tips.

Educating veterinary clients on the ins and outs of congestive heart failure can be tough. Heres help.

Outdoor dog gear company Doog dishes three water-friendly dog items your veterinary clients might want.

Youll be able to educate your clients on all kinds of veterinary topics with these posts and tweets.

Every practice has a unique voice and mission, so "one-plan-fits-all" doesnt work. Here are my overall tips for managing a wellness-plan that fits your practice, not someone elses vision for your practice.

Try this simple (and subtle) method of signaling to the veterinarian that its time to wrap up an appointment.

Pets are family, and whether youre walking a veterinary client through their first euthanasia or their fifth, these are the most important things to keep in mind.