Client Relations & Marketing

Concrete results speak to the power of positive training in the veterinary hospital.

You're often the gateway to the clinic, so keep clients focused on DVMs' expertise when discussing parasite control.

Within one year, compliance for heartworm and flea and tick preventives at our veterinary practice went from 39 to 62 percent.

When veterinary clients and internet trolls gang up on private practitioners, the effects can hurt business, harm reputations and damage psyches of those on the receiving end of cyberbullying. In this series, experts share tools and plans to help avoid internet rampages, deal with them when they crop up, and help make veterinarians and veterinary team members more resilient when people go on the verbal attack.

With exam room conversations about pet obesity, youre playing the long game. It might take a few chats to get a veterinary client on board that theres a problem and then more talking to agree to a plan. Dont get frustrated. Try this.

These trees are no good for large animals. Offer clients this handout and tell them to call you if they suspect ingestion of branches, bark or leaves.

Want to educate pet owners and protect patients? The veterinarians at Pet Poison Helpline have compiled a list of the top 10 most common poisoning cases in dogs and cats. Time to print and share this client handout ...

The good news for new puppy owners, most pups will eat almost anything. The bad news, most pups will eat almost anything. Pass out this guide to optimal nutrition from the start.

For every FAS (fear, anxiety stress) problem, there could be a solution in your exam room, in this handout and the book, or in a veterinary behaviorist's practice. Let's do this.

Want to build your veterinary practice? Dr. Robert Miller says just talk to your clients.

What should veterinary professionals and pet owners care about in considering pet insurance plans? Here's the latest information from some of the nation's top pet insurance providers.

New owners of kittens need help navigating all those kitten chow choices. Help them with vetted advice from this veterinary nutritionist in this handy client handout.

Veterinary teamthere's more to it than "open door, walk through." Learn the benefits of the nonverbal messages you could be sending.

How an exercise in veterinary practice semantics can help you transform tedious tasks into endearing endeavors.

Companies heavily advertise their flea- and tick-repelling sprays this time of year. Are your clients buying the hype?

Have you heard the one about the veterinary client who pantsed herself in the waiting room? Heres how it happened.

Most veterinary clients dont appreciate surprises when it comes to their pets dental proceduresespecially when the revelation is permanent and costs extra. Here are some steps you can take to avoid them in your practice.

According to this reader, not only is this better for the cat, but your veterinary client retention rates become healthy and strong as well.

What do a scientist, a showman, a saver and a conspiracy theorist have in common? Theyre all roles you can play when educating veterinary clients about perils of parasites.

I learned first-hand this year how hard these injuries are for pets and their owners.

Insults! Defamation! Bullying! Pet owners and animal activists can misbehave on social media with the best of them.

Ever had folks enlist small armies of online commenters and reviewers to spam your social media channels? Yeah. Youre not alone. Two veterinary hospital managers share stories of freak-outs they faced.

Pet Anxiety Awareness Week kicks off right before a real fear-inducing holiday, Independence Day, with its fireworks, crowds and food hazards everywhere. Here are learning resources for your team and your veterinary clients.

A survey of veterinary teams and their clients yielded some buggy data. Namely, there was difference between what veterinary teams thought pet owners learned and valued, and what pet owners thought and valued. Is this you?

Money makes the world go round. Its also a large reason your veterinary clients wont give their pets the prevention they need for heartworms. Here are some tips from the experts.

A lack of preparation can make the great outdoors not so great. Give your veterinary clients a guide to keeping their pup safe on the trail.

Lets learn what Elvis Presley, Steppenwolf and George Thorogood can teach us to coach pet owners through their precocious pooches bad manners.

Youve got the medical essentials for a new kitten on lock. But what about recommendations for a home life that will make for a happier, healthier cat in the long run? Dr. Kathryn Primm recommends starting them early on three products.