Client Relations & Marketing

How do we value dogsand what makes them different from others in the animal kingdom? My experience at a dog auction offers a striking perspective on our relationships with animalsand how we rate different animals on the sociozoologic scale.

Add some oomph to your heartworm prevention conversations with these tips.

Educating veterinary clients on the ins and outs of congestive heart failure can be tough. Heres help.

Outdoor dog gear company Doog dishes three water-friendly dog items your veterinary clients might want.

Youll be able to educate your clients on all kinds of veterinary topics with these posts and tweets.

Every practice has a unique voice and mission, so "one-plan-fits-all" doesnt work. Here are my overall tips for managing a wellness-plan that fits your practice, not someone elses vision for your practice.

Try this simple (and subtle) method of signaling to the veterinarian that its time to wrap up an appointment.

Pets are family, and whether youre walking a veterinary client through their first euthanasia or their fifth, these are the most important things to keep in mind.

For pet owners who are habitually tardy with refills, a pill organizer could be just the thing to remind them.

You're often the gateway to the clinic, so keep clients focused on DVMs' expertise when discussing parasite control.

Within one year, compliance for heartworm and flea and tick preventives at our veterinary practice went from 39 to 62 percent.

When veterinary clients and internet trolls gang up on private practitioners, the effects can hurt business, harm reputations and damage psyches of those on the receiving end of cyberbullying. In this series, experts share tools and plans to help avoid internet rampages, deal with them when they crop up, and help make veterinarians and veterinary team members more resilient when people go on the verbal attack.

With exam room conversations about pet obesity, youre playing the long game. It might take a few chats to get a veterinary client on board that theres a problem and then more talking to agree to a plan. Dont get frustrated. Try this.

These trees are no good for large animals. Offer clients this handout and tell them to call you if they suspect ingestion of branches, bark or leaves.

Want to educate pet owners and protect patients? The veterinarians at Pet Poison Helpline have compiled a list of the top 10 most common poisoning cases in dogs and cats. Time to print and share this client handout ...

The good news for new puppy owners, most pups will eat almost anything. The bad news, most pups will eat almost anything. Pass out this guide to optimal nutrition from the start.

For every FAS (fear, anxiety stress) problem, there could be a solution in your exam room, in this handout and the book, or in a veterinary behaviorist's practice. Let's do this.

Its a phrase I often find myself repeating when clients and pets both snap their fangs at the veterinary professionals that serve them. Here are other healthy ways of coping.

Want to build your veterinary practice? Dr. Robert Miller says just talk to your clients.

What should veterinary professionals and pet owners care about in considering pet insurance plans? Here's the latest information from some of the nation's top pet insurance providers.

New owners of kittens need help navigating all those kitten chow choices. Help them with vetted advice from this veterinary nutritionist in this handy client handout.

Veterinary teamthere's more to it than "open door, walk through." Learn the benefits of the nonverbal messages you could be sending.

How an exercise in veterinary practice semantics can help you transform tedious tasks into endearing endeavors.

Companies heavily advertise their flea- and tick-repelling sprays this time of year. Are your clients buying the hype?

Have you heard the one about the veterinary client who pantsed herself in the waiting room? Heres how it happened.

Most veterinary clients dont appreciate surprises when it comes to their pets dental proceduresespecially when the revelation is permanent and costs extra. Here are some steps you can take to avoid them in your practice.

According to this reader, not only is this better for the cat, but your veterinary client retention rates become healthy and strong as well.

What do a scientist, a showman, a saver and a conspiracy theorist have in common? Theyre all roles you can play when educating veterinary clients about perils of parasites.