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You're getting this wrong when it comes to parasite preventives

VettedVetted February 2019
Volume 114
Issue 2

Stop educating clients and tell them a story.

If you're trying to get veterinary clients to "yes" on a parasiticide by feeding them facts and figures, well, knock if off. This comes from Fetch dvm360 conference speaker Bash Halow, LVT, CVPM. He says that clients can tell the difference between a sales pitch and a heartfelt story.

Get caught up with Bash Halow

Your Veterinary Voice, Episode 18: Connecting with Bash Halow.

Coffee on the Couch: A conversation with Bash Halow, LVT, CVPM.

What's keeping you up at night?

"The reason that you-and the rest of your team members-believe in a product is because they've tried it on their own pet, or they've had a success with that particular product and they've seen first-hand the value of it," he says.

Halow urges members of the staff to become conversant in the products you offer and to try them out. This way they can tell customer how every choice works with confidence and bond those clients.

Click the video to hear Bash Halow deliver the message in the way only he can.

You. Can. Do. This!

At Fetch dvm360 conference, we're the support system you need. With every conference this year, we intend to nurture your mind (meaning quality CE for days) while also encouraging you to take stock of your physical and emotional health. Register now.

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