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Client Relations & Marketing

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John Payne, president and CEO of Banfield, The Pet Hospital, thinks the worst is behind but doesn't foresee a dramatic or fast recovery for the animal-health market. He addressed about 100 leaders in the veterinary medical market at the 2009 Pet Health Care Industry Summit in Portland, Ore.

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Fearful and anxious pets require a gentle approach in the clinic or hospital, to minimize and hopefully reduce the pet's fear and prevent escalation.

This practice fills clients in on their pets' dental health. See how doctors boosted compliance-and how you can, too.

This form can teach clients about the importance of pet dental care-and keep them coming back for more.

Lakewood, Colo. -- For the first time, a new Universal Pet Microchip Lookup Tool is available to help veterinary hospitals and shelters reunite lost pets with owners by checking participating pet-recovery services' registries.

Download this PDF twice-yearly wellness exam checklist for clients, or download the Word document version to customize yourself.

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Here's your script for talking to clients about the importance of buying therapeutic pet food at your clinic-not a pet store.