Ernest E. Ward Jr., DVM

Veterinary Economics

Editorial Advisory Board member Dr. Ernie Ward owns Seaside Animal Care in Calabash, N.C., a National Practice of Excellence Award winner. Dr. Ward is the author of

Creating the Veterinary Experience

(E3 Management, 2000) and is a frequent speaker at veterinary conferences, including the Fetch dvm360 conferences. Dr. Ward graduated in 1992 from the University of Georgia College of Veterinary Medicine. He has appeared on Animal Planet, CNN,

NBC Nightly News

, and numerous other TV and radio talk shows nationwide.

Articles

Stay wild (about veterinary medicine)

Dr. Ernie Ward shares his thoughts on how to achieve happiness and success and reveals how he can still be crazy about veterinary medicine after all these years.

Should DVMs sell pet food?

If the answer to either of these two questions is "yes," then ABSOLUTELY your veterinary hospital needs to sell pet food to pet owners, according to Ernie Ward, DVM.

Show millennial pet owners that 'classic' still rocks

Believe it or not, millennials might not be the only problem here. If your veterinary practice is reminiscent of a current-day classic rock show, you may need to cut the leather and leopard print out of your act and get with modern times before your show gets cancelled.

Embrace "foodie" pet parents

They've already done the hard part by getting invested in their pets' diets.