Client Relations & Marketing

Keep your communication simple and clear, and make the process as easy as possible for the client.

Veterinary teams are the first line of defense when pet owners want answers about food allergies.

When it comes to the client experience, there's no contest.

The current economy might make pet owners a little shy about offering all the care you recommend, but it's important to keep a positive tone with clients.

Don't have change-o-phobia when it comes to social media. Think of this new communication tool as a new drug or treatment.

Missing preventive care opportunities not only fails patients, it hurts the financial health of your practice.

Focus On Fecal Exams

Q: What should we do when veterinary clients accept a treatment plan with an estimate and then, after the procedure is done, reveal that they can?t pay the bill?

In this eight-part video series from Dr. Karen Felsted, CEO of the National Commission on Veterinary Economic Issues, you'll learn how to increase veterinary client visits.

Get veterinary clients out of retail and back to your practice with a little marketing know-how and communication finesse.

Bel Air, Md. - The Companion Animal Parasite Council (CAPC) believes revamping its parasite prevalence maps with real-time, localized information can help practitioners drive pet owners back into their clinics and reclaim their position as the experts on animal health.

The times are changing and so are your veterinary clients. Take these marketing risks to keep your practice ahead of the game.

As you ring in the new year, take a cue from practices that are seeing increased veterinary visits during a time when most others have experienced the opposite. This article reveals their secrets.

An example of how checklists can transform a luke-warm veterinary client experience into a great one.

The best sources for new veterinary clients could be right under your nose.

Try these 7 steps to boost acceptance of your medical recommendations.

How do our clients recognize that we care?

You can scream and shout, but until you work your communication muscles, you'll never get through to your pet-owning clients.

There aren't a lot of second chances in veterinary medicine.

Today's veterianry practice needs an overhaul, much like when the internal combustion engine changed practice in the past.

The Occupy Movement

Keep veterinary clients from missing appointments once and for all.

A little marketing know-how (it's not a bad word!) and communication finesse can put you over the feed stores and get clients calling you first.

Check out these sure-fire ways to scare away veterinary clients.

Here's an example of the comprehensive exam report Dr. Salzsieder fills out and sends home with clients.

When it comes to veterinary wellness plans, Dr. Karl Salzsieder is blazing the trail.

By choosing the ideal resting place for a beautiful conure, this veterinarian lifted a burden of sadness from his veterinary clients' hearts.

Does a "chicken" by any other name taste as sweet?