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W. Bradford Swift, DVM

Dr. Brad Swift is founder of the Life on Purpose Institute and helps professionals through writing, speaking and coaching.

Articles

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Coaching your way to the top

Learning how to coach can greatly improve your veterinary practice. Here are some tips to get you started.

Are you a coachable team player?

Ready to make game-changing plays in pets' health? You must start by opening yourself to messages from your coaches and practice leaders.

Your profession is not your sole purpose

Veterinary medicine alone doesn't define you as a person-and it's up to you to discover what else makes your time on earth unique.

The key to veterinary clients' hearts (and bosses' too!)

Unlock your potential in the veterinary practice with communication that elevates the service you offer-and makes heartfelt connections with the clients you serve.

Stop motivating and start inspiring your veterinary staff

Don't let fear of failure or change stand in the way of your practice's success. Get everyone on board by building a stronger sense of purpose.

Are your pet owners straying to another veterinary practice?

You drove the lonely streets, wondering where they went. You watched for their cat or dog, their appreciative smile, their punctual friendliness. Don't give up. Don't just let your missing clients go-find out where they went, why they left, and maybe, just maybe, get them back.

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