W. Bradford Swift, DVM

Dr. Brad Swift is founder of the Life on Purpose Institute and helps professionals through writing, speaking and coaching.

Articles by W. Bradford Swift, DVM

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Negative thoughts left unchecked can plague your practice, limiting growth and spoiling harmony. Face the fear, converts say. Here's how.

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I'd wanted to be a veterinarian since I was 7 years old, but after 12 years in practice, I didn't know if I could stand another day. I was frustrated, tired, and worn out by the constant stresses of practice, including staffing headaches, client turnover, and financial strains. And those stresses were having a profoundly negative influence on my personal life, too.

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Growing up in the South, I quickly learned that there were certain subjects one simply should not talk about in mixed company--religion, politics, and money. There are similar touchy topics in business, such as pay raises and compensation plans, staff disagreements, a desire to make important changes in the practice, and disagreement about management styles. Although we'd like to avoid these topics, they need to be discussed.

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What should I say when clients answer their cell phones during their pets' exams? I think they'd be irritated if I stopped exams to take personal calls.

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Every practice loses some clients. Here's how to find out if your client losses add up to a drop in the bucket or a hemorrhaging wound to your client base--and how to staunch the flow of pet owners leaving your hospital.

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