Client Relations & Marketing

Keeping the bond front and center is key.

Veterinary client handout and educational video: How to administer subcutaneous fluids

Microchipping is on the rise, thanks in part to a few high-profile lost-pet reunions.

Here's how to spread the word and set the record straight on microchipping.

Develop a veterinary practice statement that you, this employee, and other team members can use as a basis for responding to any questions or complaints.

You can relax when a horse owner shows up with a stack of printed web pages and a head full of medically unsound "suggestions." At least you can if you ace this text on handling well-meaning but time-consuming clients.

Parasites have always existed, but owner awareness has greatly increased as the human-animal bond has expanded.

Q. How can we improve the service we offer to clients with senior pets?

Veterinary clients may cringe at the thought of sticking their pet with a needle, but home care is often the best way to manage kidney disease. Here's a guide to educating them.

When "say what you mean, and mean what you say" fails miserably in the veterinary exam room

Can you apply this rule without shafting the regular folks?

Personalize cups.

It's a difficult decision that no pet owner wants to make. So here are a few ideas for helping clients pay for your services to keep their pets healthy.

The most difficult part of a tough diagnosis is telling your client. But if you view communication as a procedure you can master, your words become medical tools as well as bond-builders with pet owners.

Many of our clients won't care how much we know, until they know how much we care.

Clear up these common misconceptions about geriatric pets.

Improve your practice's client reminders.

Check out these veterinary studies and learn why client communication is so important.

Q. How can I help clients choose the best pet insurance plan?

Learn how to respond to questions and complaints and make sure the whole veterinary team is on the same page.

Veterinary clients aren't kings and queens. It's OK to react reasonably when a client insists on special treatment

How to keep a distance between your practice's web page and your personal page on Facebook

Dr. Jeff Werber shares strategies for dealing with online complaints.

Give your clients this handout to help them minimize the stress involved with a trip to your office.

Getting the most out of your staff helps all involved.