Client Relations & Marketing

Learn how to avoid these pitfalls and properly promote your practice online.

Most of you aren't implementing annual wellness plans, but clients are asking for them. What gives?

Here are two important ways that smartphones and other mobile devices are changing the way veterinarians communicate with clients.

Veterinary clients who've adopted from a shelter or rescue organization need a special approach. Here's how to foster a healthy relationship with these practice clients.

What characteristics make this species different from us or from dogs? By understanding our feline patients better, we can provide a better experience and environment for them. The basis of working cooperatively with cats is empathy based on an understanding of their nature and behaviours and trying to imagine what their experience is like.

Veterinarians and their team members have been working for years to educate pet owners about the care their pets need in order for them to stay happy and healthy. Undoubtedly we've made some progress, but results from the recently released Bayer Veterinary Care Usage Study indicate we have a long way to go; many pet owners simply don't understand the need for what is generally accepted as routine care.

Many reports have indicated that the US recession of 2007-2009 had a negative impact on the business volume and revenues of a large number of companion animal veterinary practices. But there is substantial evidence in studies conducted by the AVMA, AAHA and others that erosion in patient visits began well before the start of the recession.

Its no secret that cats don't like going to the veterinarian. They've never liked it. Unfortunately, cat owners are giving up the battle and fewer cats than ever before are visiting a veterinarian regularly.

"All of a sudden, the price just skyrocketed. You could go when it was 60 bucks, now I can't get out for less than $150"; so said a pet owner interviewed for the recently released Bayer Veterinary Care Usage Study. Sound familiar? Are your clients complaining more about price than ever before? We all know the recession has impacted spending at veterinary practices but is it more than that?

New research points to major psychological benefits among pet owners.

Profession confirms, expands on findings of previous pet owner survey.

This brochure and how-to video on acclimating cats to carriers help remove barriers to visits to your veterinary practice.

Make your veterinary practice better, one step at a time, by implementing a way to track systems, procedures, and client preferences.

Seizure activity chart

Click on the blue highlighted links below for ready-made forms in Word and Excel formats.

Download this form to help clients recognize signs of illness early.

Enhancing your delivery of feline veterinary care isn't complicated.

Sometimes clients need a shoulder to cry on. That's when you can go beyond your role as a medical expert and offer much-needed emotional support.

Notice that silence? It's the calm before the storm-a storm that threatens to turn into a disaster if the Internet keeps stealing your clients. But those dark clouds don't necessarily mean doom. After all, no computer can provide the level of service your practice can offer.

Kick off a kitty crusade to get cats into your clinic.

Q: How can I find the perfect pet for my client's lifestyle?

For those of you keeping score at home, cats are winning the standoff with veterinarians. Here's how to get cats out of combat mode and into your clinic.

Guiding clients through end-of-life issues cements the bond forged since their first visit.

We can't let fear keep us veterinarians from broaching this taboo topic with pet owners.

Teach clients to recognize signs of illness early to help you treat feline patients.

Are your client interactions productive and educational, or could your communication skills use some work? Either way, make sure you touch on all of these issues during appointments.

Share this advice with clients to help make sure their pets arrive safely at their destination.

A new survey details how your clients care for their pets-and may offer clues about how you could serve them better.