Client Relations & Marketing

Before you jump into using all the tools social media has to offer your practice, its important to take a step back and develop your practices social media strategy.

In 1989, Steven Covey published one of the most successful self-help books ever written.

We're sure by now many of you have mastered certain techniques aimed at attracting clients into your offices.

The rules of marketing aren't what they used to be!

Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there?

Your clients may give their pets too many treats and provide too little exercise, but could a biological phenomenon actually be causing their pets' weight problems?

Incorrect answer for Image Quiz: Cytology-A mysterious temporal mass after limb amputation

Correct answer for Image Quiz: Dermatology-A dog with a suddenly crusty, itchy muzzle

You can scream and shout, but until you work out your communication muscles, you'll never get through to your veterinary clients. It's time to do better.

As pet thefts become more prevalent, it's more important than ever for your clients to invest in microchips for their dogs.

Online pharmacies aren't going away. Be proactive in counteracting their effect on your bottom line.

New York City - The phones started ringing at Riverside Animal Hospital shortly after the New York Post published a story about a Bulldog that died from respiratory distress after being left unattended for days in a veterinary clinic's kennel.

Instead of simply recommending diagnostics as a way to screen for problems, break down the medical terminology and show clients why it's crucial for their pets.

In this wonky economy, you need to shout-not whisper-about the value your clinic provides. Use these tips to pump up the volume.

How pet insurance can help your clients-and your practice

Recruit new clients and grow your practice with a well-planned campaign to educate the public about the pet care and services you offer.

Take a close look at how competitive veterinary market pressures call for changes in education, pricing, and a renewed commitment to client relationships

Tooting your horn can be as much about online activity as face-to-face interactions.

My blueprint for feline client compliance-spur traffic into your veterinary hospital one adoption at a time

As World Rabies Day approaches, check out this technician's real-life encounter with a rabid patient-and learn how to protect your patients.

National survey gauges DVM, pet owner attitudes on economy, pricing, wellness.

This meeting covers the most commonly diagnosed endocrine disorder: Cushings syndrome. A chronic disease, Cushings syndrome requires team members to be diligent to lock in follow-up appointments and manage clients expectations. The tools in this meeting will help you assess your teams knowledge, brainstorm ways to lock in recheck appointments, and communicate effectively with clients. Get started nowa team-wide approach to treatment can improve dogs well-being and overall quality of life.