Client Relations & Marketing

The most difficult part of a tough diagnosis is telling your client. But if you view communication as a procedure you can master, your words become medical tools as well as bond-builders with pet owners.

Many of our clients won't care how much we know, until they know how much we care.

Clear up these common misconceptions about geriatric pets.

Improve your practice's client reminders.

Check out these veterinary studies and learn why client communication is so important.

Q. How can I help clients choose the best pet insurance plan?

Learn how to respond to questions and complaints and make sure the whole veterinary team is on the same page.

Veterinary clients aren't kings and queens. It's OK to react reasonably when a client insists on special treatment

How to keep a distance between your practice's web page and your personal page on Facebook

Give your clients this handout to help them minimize the stress involved with a trip to your office.

Getting the most out of your staff helps all involved.

This is a question in "BizQuiz: Is stationary or mobile equine veterinary practice right for you?"

Get useful feedback with ease by listening to some of the greatest experts on your clinic: Your customers.

Halifax, Canada - Two to four hours per week on a social networking site can have a positive impact on your business, according to a new study by Dr. Michael Warren, a practicing veterinarian and owner of DVMelite, a web development company for veterinary practices.

Make eye contact. Shake hands. Get to know your clients, and become the trusted veterinary authority you should be.

Avoid these five tweeting styles that will get on your veterinary clients' and potential clients' nerves.

Sacramento, Calif. - Microchipping pets is on the verge of becoming mandatory in California, if Gov. Jerry Brown signs legislation presented to him Aug. 30.

Time go to batty.

In honor of National Pet Wellness Month, explain the importance of wellness testing to your veterinary clients.

Now's the time to get social with your clients. Here's how to get started.

The slower economy may have offered an unplanned vacation for your front entrance. Use these tips to get clients back on your appointment schedule-and into your hospital.

For some pet owners, choosing the right food is a daunting task-particularly if their pet struggles with obesity or other health issues. Here's how you can help.