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In the January edition of the Veterinary Hospital Managers Association's Insiders' Insights, managers reported on the level of care they think their clients want for their pets when they're ill and what they think clients will pay for or may be able to afford. Ask yourself: Where do you think your clients fall? It's no surprise that there's a gap in these answers, showing that there's a need either for better client education about the benefits of paying for a higher level of care or perhaps new ways to help clients afford the treatment their pets need with more payment options.