Client Relations & Marketing

List of references used by W. Dane Foxwell and Andy Roark, DVM.

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Top 10 flea myths

Use this handout to make sure you collect a thorough flea control history from veterinary clients.

Use this handout to talk to veterinary clients about why their home is an ideal environment for fleas to flourish.

Use this handout to debunk common myths about fleas and flea control.

Mark's line in the sand

dvm360 community platform announcement

Matt Meeker, co-founder of the house call veterinary service BarkCare, advises other entrepreneurs to center their energies on serving clients and their needs-the specifics will come later. Listen as he explains this process.

Q: We're getting some clients who don't want to pay for and don't see the need for some at-home pain control drugs. Can you offer us any tips for explaining the value and importance of pain control for pets?

Put these feline-focused handouts to work for your veterinary clinic today.

Clients get the most knowledgeable advice about dental care from veterinary teams, and purchasing (and re-purchasing) dental products from you positions pet owners to successfully maximize their pets' dental health. Here's how to stay top of mind.

Do you know what your clients think they know about their dogs' dental health?

As hard as it may be, let negative stories about the veterinary profession lie and they'll die out sooner than you'd think.

Check your answers here.

Toss outdated myths to the curb with the one cat video your clients need to see.

Learn how to respond when pet owners resist your microchip recommendations.

Check your answers here.

Pets and owners alike suffer when an ear infection arises. Follow these tips from Dr. Cecilia Friberg, DACVD, to the get the whole household comfortable once again.

Watch for clients' emotions in the moment, rather than trying to "fix" what they're feeling.

Use this handout to talk to veterinary clients about what otitis is and what they can do to help their pet.

Q: A big online directory of veterinarians is asking us to pay to show up. Is it worth it? Shouldn't I be driving traffic to my own website?

With a growing number of veterinary provider options, sustaining relationships is more important than ever for retaining clients.

Use this handout to answer veterinary clients' common questions about their pet's ear and skin conditions.

A profession open about its economic woes needs veterinary associations to 'spin' negative public perception to make clients understand the need-and struggle-for financially strapped veterinarians to make a profit.

Check your results for the No Baloney BizQuiz.