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|Videos|March 20, 2015

How to recommend an expensive veterinary proceduresuccessfully

Money is the elephant in the room. Here's how to avoid awkward situations related to cost.

It's a reality in every veterinary practice, and one that can make or break your clients' trust … cost. Dr. Jim Kramer tackles what can be an especially sensitive, emotionally charged issue: how to recommend a really expensive treatment or procedure. But Dr. Kramer and his team don't shy away from tough conversations-watch this video to get his secrets.

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