Trupanion wants to save six acres of trees

August 7, 2019
Brendan Howard, Business Channel Director

Brendan Howard oversees veterinary business, practice management and life-balance content for, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.

dvm360, dvm360 September 2019, Volume 50, Issue 9

The pet insurance carriers new Better World Initiative wants to go paperless with its new-customer certificates offered exclusively through practices like yours.

That's Trupanion Express above, a digital solution to pet insurance that now can help do away with new-customer certificates to try out Trupanion coverage. Pet insurance is slowly growing in this country-slowly but surely-and Trupanion hopes that one less thing that will be growing is paper waste.

You know those certificates that the pet insurance company sends you for 30 days of coverage at no upfront cost for patients who've just had a physical exam? The company wants to inspire you to get off the paper (saving 2.5 million pieces-that adds up to six acres of trees-as part of its “Better World Initiative”) and switch to Trupanion Express and an online certificate available through the desktop app. A company representative says Trupanion will make a donation to the Arbor Day Foundation if veterinary professionals take time to hear more about the paperless program.

We “e”-everything else, so why not those certificates? This direct-email-with-the-app certificate also helps offload questions from your front-desk and exam-room teams about coverage straight to the app.

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