Debunking pet insurance with Matt McGlasson
Dr McGlasson shares a portion of his pet-insurance talk given at the 2022 Fetch dvm360® Conference in Kansas City, Missouri
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This content is sponsored by Nationwide.
Matt McGlasson, DVM, CVPM, shares his approach to communicating with clients about pet insurance. His tips were part of a larger presentation that he gave at the 2022 Fetch dvm360® Conference in Kansas City, Missouri. McGlasson explains how pet insurance affects access to care and what messasging resonates with clients in his experience.
The following is a partial transcript. See the full video for more:
Matt McGlasson, DVM, CVPM: I think the important thing with pet insurance, when you have that conversation with clients, is to keep your recommendations really simple. So, we don't have tons of time to have a really long drawn out conversation with clients. We're really limited in the time we have. So pick 2 insurance companies that you really trust and have their brochures ready in the exam room. And the best time to talk with clients about that is that the first puppy visit. So we like to talk with clients [asking], "Do you have any idea what it would look like if your dog had to have exploratory surgery at the emergency clinic on a weekend? That could be 5...6...7 [hundred]...$1,000? Are you prepared for that?" So pet insurance is just a tool for clients to get the care that they want for their pet.
