• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

The potency of portability

January 27, 2016

If your veterinary practice's website isn't mobile-friendly, you may be losing clients.

Get smart! Smartphone-friendly, that is. (Getty Images)At a session on hot trends for veterinary practices at the 2016 NAVC Conference, practice consultant Karen Gavzer, MBA, CVPM, said now not only do you need to have an informative and up-to-date website, you need to take it even further.

Take it further? But you've been faithfully posting pics of precious patients. (And if you haven't, read this.) You've been keeping staff profiles up-to-date and even a have a robust client resource page for common conditions. It's not the content we're talking about, it's how it looks.

Today's consumers want access to everything on the go, including your veterinary practice. It's all about reaching people through the small screen. Not TV screens (most of which aren't really so small anymore, right?), but the ones that fit in your clients' hands-their smartphones. Your website must be mobile-friendly.

What does mobile-friendly mean? The information on your web pages should be easily viewable and interactive in a small-screen format that works well on clients' mobile phones. More easy “scroll and click” and less “Turn it this way … no, turn it that way.”

Advertisement

Not sure if your website is easy on eyes when it comes to mobile? You can test it on this Google page. Just type in your practice's URL and wait while it calculates your score. Then cheer at your success (you thought ahead!) or weep bitter tears. If you don't quite make the grade, the site offers resources and tips to make your site more mobile-ready.

Still not convinced everyone's learning about you with their thumbs? Check out this stat from Google: 94 percent of Americans with smartphones search for local information on their phones and 77 percent of mobile searches occur at home or at work, places where desktop computers are likely to be present.

In other words, it's all about the smartphone. So dry those tears, and go get mobile-friendly.

Related Content:

TechnologyClient Relations & Marketing
Fetch Charlotte lunch and learn to highlight pet DNA testing
Fetch Charlotte lunch and learn to highlight pet DNA testing
Advances in the detection, characterization, and monitoring of cancer in pets
Advances in the detection, characterization, and monitoring of cancer in pets
Calming musical collar for dogs launches crowdfunding campaign
Calming musical collar for dogs launches crowdfunding campaign

Advertisement

Latest News

CE: Why tapeworms matter

Freshpet and Petco partner launch fresh pet food subscription

AAHA Con heads to San Diego

VHMA announces latest class of CVPMs

View More Latest News
Advertisement