Getting older pets the veterinary care they need

May 5, 2017

Here's what your colleagues are doing to market to owners of senior pets, plus, some strategies for better client compliance along the way.


Streamline your senior care to improve client compliance with these tips from Laura McLain Madsen, DVM. 

Make sure everyone is on the same page. We use a chart that lists recommended procedures for every age, such as blood pressure and thyroid hormone measurements. The chart functions as a quick reference for receptionists when they're checking clients in. We also created “canned” estimates in the computer system for routine wellness exams for senior pets. The estimate includes examination, lab testing, parasite preventives and so on, so nothing gets missed.

Talk to your lab about custom panels. We arranged for a customized senior wellness panel with our referral laboratory. Because we run so many, our lab gives us a discount on cost. We pass that savings on to clients.

Teach team members. Schedule a staff meeting to teach the basics about common problems in senior pets. I encourage our team members to run lab work on their own pets, so they can see the benefits firsthand.

Laura McLain Madsen, DVM, is an associate veterinarian at Holladay Veterinary Hospital in Salt Lake City, Utah.