Client Relations & Marketing

Make sure clients understand the quality of the services you provide. Mark Opperman explains how.

Proper phone etiquette can help guide owners through an emergency situation.

Clear communication is crucial when dealing with equine owners.

Trust is one of the highest forms of human motivation. It fosters a climate in which veterinarians and clients can work cooperatively to establish shared objectives of patient care.

Offering cash to clients can be a great way to generate referrals.

You should adjust your strategy for communicating with clients based on the person.

Show clients you appreciate their business with these simple gestures.

The Australian state of Queensland orders microchipping, tattooing for spays and neuters, and better control of dangerous dogs.

Communication is not just verbal; your actions are also critical to getting the message across. Consider the following ways to communicate value:

It takes effort to position your practice as a top-notch facility.

Pets need a little extra TLC in the cold winter months.

Your clients' wallets may be stretched, but their pets' health should still be a priority. Dr. Jim Kramer gives tips on recommending pricey treatments.

CATalyst's Dr. Jane Brunt offers tips on how to treat cats well-and draw more of their owners in the door.

Here's how to catapult your client communications to the next level, save money, and make it home in time to put your feet up.

Dr. Jeff Rothstein, MBA, a Veterinary Economics advisory board member, shares some insights from the trenches in hard-hit Detroit.

This PDF handout will help clients keep their pets safe from Halloween hazards.

DNA tests can generate revenue and lure clients to your practice.

It takes a compassionate approach to get clients to comply with diet and exercise recommendations.

Clients often fail to recognize the onset of arthritis in their pets.

Kids get off the couch to play with their furry friends.

Doctors warn that some pocket pets could cause illnesses and injuries.

What can I do to be sure my practice is accommodating the needs of the Hispanic population?

Dr. Jim Kramer discusses communication techniques for comforting anxious clients in the exam room.

Clients struggle with the decision to euthanize more than many veterinarians think.

How does marketing differ from advertising?

Communication is an underrated art.

The goal of this program is to help you identify ideas to grow and improve feline health services in your practice. To gain the most from today's program, please complete the exercises below.

Deciding how to price and what fees to set are some of the most fundamental, yet intimidating marketing decisions veterinarians and practice managers face.

What is the best way to tell your clients about the new things you do? Which marketing activities are the most effective for your practice? What should you change or stop doing?

"Avoid the following 10 mistakes sometimes made in managing dermatology cases and you'll find the process considerably easier in the future."