Client Relations & Marketing
Quality of life scale
Help clients considering euthanasia.
Educate clients about overweight pets
Share food and exercise tips on the Web and in newsletters.
New study compares changes in compliance
Lakewood, Colo. -- Since 2002, veterinarians have realized that they play as much a role in compliance as pet owners, and compliance levels have increased as a result, according to a new study.
Age and obesity go hand in hand
Study shows extra pet pounds add up with old age.
Canine annual examination report
A convenient handout of what to ask clients to lock in compliance.
Video: Avoid these Web mistakes
Karyn Gavzer, MBA, CVPM, warns against the top veterinary site design errors. Here's how to avoid these web marketing mistakes.
Cocoa mulch can be deadly to dogs
E-mail raises awareness of landscaping dangers.
Client handout: Certificate of bravery
Award surgery patients for their bravery.
Cocoa mulch e-mail
Moose's tragic story warns pet owners of the dangers of cocoa mulch.
Video: Attract new clients with your Web site
Karyn Gavzer, MBA, CVPM, explains what to include and who to link to on your site.
Dogs react badly to aggressive training
A new survey finds that some dogs may bite first and not learn later when it comes to confrontational training techniques.
5 tolerance commandments
Make a pact not to judge clients.
Client handout: Boarding vacation report
Clients want to know about their pets' behavior during boarding. Show them with this form.
More cats, less care
Cats are the top pet, but dogs are the top patient.
Nuzzle up to muzzles
Warm clients up to the idea of muzzles.
Make preventive care personal
Stress the importance of wellness screenings.
Who are your patients?
See which species visited the veterinarian in 2006.
Cat microchip bill doesn't land on all fours
Denver - A Colorado bill that would have required microchips or identification tags for cats in large cities died in the state house.
How I wow clients at every visit
Take extra steps to leave clients saying, "Wow!"
Variety is the spice of life-and quality care
Build the skills you need to treat feline patients.
Proactive protocols pound parasites
More frequent and better fecal tests and reminders help clients keep pets parasite free.
Don't like my cat? Fake it
Clients can sense if you're not a feline fan.
5 mouser myths debunked
Teach clients the facts behind the top feline fables.
Euthanasia's legal side: Issues DVMs must consider
The moment of a pet's euthanasia nearly always is difficult for the owner and is troubling for the veterinarian.
Listen closely for clues on pet behavior
Veterinarians should pay attention to clients' words when diagnosing behavior problems.
Get cats out of the shadows
Data show that feline health is experiencing an alarming downward spiral. Here are a few practical ways any team member can illuminate these dark days for cats.
When should you act as the jury?
Take a gavel to judgmental thinking.
Stop judging clients
Eradicate assumptions to improve client and patient care.
'Vacation reports' communicate value to clients
Fill clients in on their pets' activity during boarding by offering vacation reports.
Sample script: Push products without being a pushy salesperson
A sincere recommendation isn't the same as a sales pitch.