Client Relations & Marketing
Cocoa mulch e-mail
Moose's tragic story warns pet owners of the dangers of cocoa mulch.
Video: Attract new clients with your Web site
Karyn Gavzer, MBA, CVPM, explains what to include and who to link to on your site.
Dogs react badly to aggressive training
A new survey finds that some dogs may bite first and not learn later when it comes to confrontational training techniques.
5 tolerance commandments
Make a pact not to judge clients.
Client handout: Boarding vacation report
Clients want to know about their pets' behavior during boarding. Show them with this form.
More cats, less care
Cats are the top pet, but dogs are the top patient.
Nuzzle up to muzzles
Warm clients up to the idea of muzzles.
Make preventive care personal
Stress the importance of wellness screenings.
Who are your patients?
See which species visited the veterinarian in 2006.
Cat microchip bill doesn't land on all fours
Denver - A Colorado bill that would have required microchips or identification tags for cats in large cities died in the state house.
How I wow clients at every visit
Take extra steps to leave clients saying, "Wow!"
Variety is the spice of life-and quality care
Build the skills you need to treat feline patients.
Proactive protocols pound parasites
More frequent and better fecal tests and reminders help clients keep pets parasite free.
Don't like my cat? Fake it
Clients can sense if you're not a feline fan.
5 mouser myths debunked
Teach clients the facts behind the top feline fables.
Euthanasia's legal side: Issues DVMs must consider
The moment of a pet's euthanasia nearly always is difficult for the owner and is troubling for the veterinarian.
Listen closely for clues on pet behavior
Veterinarians should pay attention to clients' words when diagnosing behavior problems.
Get cats out of the shadows
Data show that feline health is experiencing an alarming downward spiral. Here are a few practical ways any team member can illuminate these dark days for cats.
When should you act as the jury?
Take a gavel to judgmental thinking.
Stop judging clients
Eradicate assumptions to improve client and patient care.
'Vacation reports' communicate value to clients
Fill clients in on their pets' activity during boarding by offering vacation reports.
Sample script: Push products without being a pushy salesperson
A sincere recommendation isn't the same as a sales pitch.
Do you have the 'I'm outahere' mind-set?
It's Monday morning, and only three clients came in.
Don't send patients home groggy
Re-evaluate your anesthesia protocol to prevent patients going home groggy.
Spruce up your "front door"
Attracting and keeping clients is a comprehensive effort. Make sure you're covering all your bases when it comes to your practice's image.
Part 1: We're in this recession together
A doctor explains the realities of surviving slow times to team members.
Part 2: We're in this recession together
A practice manager reminds clients of the importance of wellness care in a downturn.
Pet dental care claims skyrocket
More pets are receiving dental care, says a pet insurance survey.
New York bill would require microchipping of all dogs
Albany, N.Y. -- All dogs in New York may have to be microchipped and identified in a state registry if a new bill makes it out of committee.
Cats help owners beat the winter blues
Whiskers' benefits extend beyond keeping you company while you watch TV at night.