Client Relations & Marketing
Secure a fecal sample
Four steps to securing a fecal sample.
AAHA set to release major survey on compliance in July
Lakewood, Colo. - Veterinarians play as much a role in improving poor compliance as pet owners, according to a new study slated for release in July.
Parasite control scenario: What would you do?
Consider this true pet owner scenario. Discuss what your strategy would be, then check out our experts' recommendations.
Q&A: Keep clients from leaving-if you can
One of my best clients is reluctantly leaving my practice to seek cheaper treatment elsewhere. Should I be concerned about this?
Q&A: Caring for your community
I wish our practice would contribute more to our community through discounts and free care, especially considering the state of the economy and the number of struggling pet owners. How can I make a case to the owner?
DVM News Poll: The recession's high stakes
The biggest concern for veterinarians is financial pressure on clients, whose disposable income may be reduced in a down economy.
Prevention: More than the big three
Top five parasites for dogs and cats.
Train clients on proper puppy care
Puppy booklets are a handy resource for new puppy owners in need of guidance.
Help senior pets graduate to good health
A senior wellness program can stimulate growth and keep older patients healthy.
Face off: Two generations reflect on their differences
National Report: Generation X and Baby Boomers are different, but they have one important thing in common - they are veterinarians.
Protect your whole family
Talk to clients about zoonoses.
Focusing on pet insurance: The myths and truths
Develop a crystal-clear picture of how pet insurance works.
Parasitology: What's your role?
Do your part to demolish parasites.
Appeal to clients' time, not money
Marketing messages are more effective when they focus on clocks instead of wallets.
Me-OW!
Editor's letter rubs some team members the wrong way.
Red flags for team members
New law affects veterinary teams.
Don't let clients phone it in
Don't let clients take the "wait and see" approach to their pets' health.
Dr. Ernie Ward appears on Animal Planet program
Veterinary Economics board member gives health and exercise tips for dogs on Faithful Friends.
Two common puppy socialization myths
Socialization is for every breed at every age.
What you can learn from the First Family's puppy
Basic socializing tips all pet owners should be aware of, no matter how old?or famous?their pets are.
Message to clients: Lilies are toxic to cats
Common houseplants can cause life-threatening kidney failure in cats.
Pets go paperless
iPhone application helps owners track their pets' health.
Animal Planet in AAHA's sights for new campaign
Phoenix -- A new million-dollar campaign to increase awareness among pet owners of choosing accredited care services has been launched by the American Animal Hospital Association.
April is Heartworm Awareness Month
Clear up client misconceptions about the transmission, prevention, and treatment of heartworm disease.
Dog owners on Lyme disease: What?
Survey reveals dog owners don?t know all the facts.
Making your marketing work for your practice: Part 1 (Proceedings)
Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?
Let's talk about $: Part 2 (Proceedings)
Every day in every practice there are numerous conversations about money, and, given the taboo, it's no wonder that many of us become uncomfortable.
Extreme client service: Part 2 (Proceedings)
Build a relationship with owner and pet--this is a people business as well as a pet business; being able to relate with owners and their pets is necessary.
Fine tuning first impressions (Proceedings)
What message does your facility send to your clients?
Extreme client service: Part 1 (Proceedings)
Client service is more than just being nice it requires setting expectations, teaching individuals how to EXCEED those expectations and holding individuals accountable.
