Client Relations & Marketing

Brand story No. 1

Personalize your greetings.

Your practice's reputation is crucial. Make sure clients are hearing good things.

Nutrigenomics can reduce pain in osteoarthritic dogs and create a bond with clients.

Guarantee follow-ups.

Talk to clients about pain management.

Puppy and kitten insurance.

They may smile and nod while visiting your practice, but what really goes on in your clients' minds? Find out with client questionnaires, Internet ratings, and mystery shoppers.

How can we determine the quality of referrals we're getting from other clinics?

Answer clients' burning questions.

Microchipping is becoming standard procedure for many practices. Is your clinic keeping up with the times?

Talk to reptile owners about adequate sun access.

Shared qualities between dog owner and dog are skin deep.

Pet hair may be a hassle for clients to clean, but children in the household might be better off with the dander.

By educating clients, you reduce their chances of being bitten.

More than 80 percent of businesspeople surveyed say social media like Twitter and Facebook has generated exposure for their businesses.

New data shows that pets cause thousands of falls per year.

Make this Mother's Day memorable with Save the Manatee Club.

Men more likely to lose jobs during hard times

Our practice gives out too much free advice over the phone. How can we make these interactions worth our time without alienating our clients?

National Report - While the telephone may be the most preferred method of communicating with clients, veterinarians recognize the benefits of e-mail and social networking.

Cats healthcare needs clients' attention-and veterinarians' too

Remodel your ho-hum parasite prevention program.

Antibiotic resistance Q&A.

Four steps to securing a fecal sample.

Lakewood, Colo. - Veterinarians play as much a role in improving poor compliance as pet owners, according to a new study slated for release in July.

Consider this true pet owner scenario. Discuss what your strategy would be, then check out our experts' recommendations.

One of my best clients is reluctantly leaving my practice to seek cheaper treatment elsewhere. Should I be concerned about this?