Client Relations & Marketing

Develop a crystal-clear picture of how pet insurance works.

Do your part to demolish parasites.

Marketing messages are more effective when they focus on clocks instead of wallets.

Editor's letter rubs some team members the wrong way.

New law affects veterinary teams.

Don't let clients take the "wait and see" approach to their pets' health.

Veterinary Economics board member gives health and exercise tips for dogs on Faithful Friends.

Socialization is for every breed at every age.

Basic socializing tips all pet owners should be aware of, no matter how old?or famous?their pets are.

iPhone application helps owners track their pets' health.

Phoenix -- A new million-dollar campaign to increase awareness among pet owners of choosing accredited care services has been launched by the American Animal Hospital Association.

Clear up client misconceptions about the transmission, prevention, and treatment of heartworm disease.

Survey reveals dog owners don?t know all the facts.

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?

Every day in every practice there are numerous conversations about money, and, given the taboo, it's no wonder that many of us become uncomfortable.

Build a relationship with owner and pet--this is a people business as well as a pet business; being able to relate with owners and their pets is necessary.

What message does your facility send to your clients?

Client service is more than just being nice it requires setting expectations, teaching individuals how to EXCEED those expectations and holding individuals accountable.

No one likes to talk about $, yet cost almost always is discussed every day in our practices.

Sometimes we try to "pack" so much in that we make the message fuzzy.

Feeling the tight squeeze? Don't stop marketing--find out what you should invest in with a struggling economy.

What is a pet? More importantly why do people choose to become pet owners?

Once the receptionist has greeted the client and pulled the medical record, she should then review the record to make sure that the patient is current on all preventative procedures and indicate on the patient visit slip, as well as the medical record, why the animal has been presented.

The days of marketing your veterinary practice solely through the Yellow Pages, word of mouth or local newspapers are over.

Pets die every day, but when it happens on the veterinarian's table should the doctor be forced to pay?

Follow these talking points when a client's pet insurance is denied.

Remind clients old age isn't a disease.

Invaluable health care at a cost clients like.