Client Relations & Marketing

The biggest concern for veterinarians is financial pressure on clients, whose disposable income may be reduced in a down economy.

Top five parasites for dogs and cats.

Puppy booklets are a handy resource for new puppy owners in need of guidance.

A senior wellness program can stimulate growth and keep older patients healthy.

National Report: Generation X and Baby Boomers are different, but they have one important thing in common - they are veterinarians.

Talk to clients about zoonoses.

Develop a crystal-clear picture of how pet insurance works.

Do your part to demolish parasites.

Marketing messages are more effective when they focus on clocks instead of wallets.

New law affects veterinary teams.

Don't let clients take the "wait and see" approach to their pets' health.

Veterinary Economics board member gives health and exercise tips for dogs on Faithful Friends.

Socialization is for every breed at every age.

Basic socializing tips all pet owners should be aware of, no matter how old?or famous?their pets are.

Common houseplants can cause life-threatening kidney failure in cats.

iPhone application helps owners track their pets' health.

Phoenix -- A new million-dollar campaign to increase awareness among pet owners of choosing accredited care services has been launched by the American Animal Hospital Association.

Clear up client misconceptions about the transmission, prevention, and treatment of heartworm disease.

Survey reveals dog owners don?t know all the facts.

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?

Every day in every practice there are numerous conversations about money, and, given the taboo, it's no wonder that many of us become uncomfortable.

Build a relationship with owner and pet--this is a people business as well as a pet business; being able to relate with owners and their pets is necessary.

What message does your facility send to your clients?

Client service is more than just being nice it requires setting expectations, teaching individuals how to EXCEED those expectations and holding individuals accountable.

No one likes to talk about $, yet cost almost always is discussed every day in our practices.

Sometimes we try to "pack" so much in that we make the message fuzzy.

Feeling the tight squeeze? Don't stop marketing--find out what you should invest in with a struggling economy.

What is a pet? More importantly why do people choose to become pet owners?