Client Relations & Marketing

Common houseplants can cause life-threatening kidney failure in cats.

iPhone application helps owners track their pets' health.

Phoenix -- A new million-dollar campaign to increase awareness among pet owners of choosing accredited care services has been launched by the American Animal Hospital Association.

Clear up client misconceptions about the transmission, prevention, and treatment of heartworm disease.

Survey reveals dog owners don?t know all the facts.

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?

Every day in every practice there are numerous conversations about money, and, given the taboo, it's no wonder that many of us become uncomfortable.

Build a relationship with owner and pet--this is a people business as well as a pet business; being able to relate with owners and their pets is necessary.

What message does your facility send to your clients?

No one likes to talk about $, yet cost almost always is discussed every day in our practices.

Sometimes we try to "pack" so much in that we make the message fuzzy.

Feeling the tight squeeze? Don't stop marketing--find out what you should invest in with a struggling economy.

What is a pet? More importantly why do people choose to become pet owners?

Once the receptionist has greeted the client and pulled the medical record, she should then review the record to make sure that the patient is current on all preventative procedures and indicate on the patient visit slip, as well as the medical record, why the animal has been presented.

The days of marketing your veterinary practice solely through the Yellow Pages, word of mouth or local newspapers are over.

Pets die every day, but when it happens on the veterinarian's table should the doctor be forced to pay?

Follow these talking points when a client's pet insurance is denied.

Remind clients old age isn't a disease.

Invaluable health care at a cost clients like.

How to talk to parents.

Extra pounds are extra problems.

Pets deserve the best.

Many practice owners reject discounts, but offering clients little freebies can sometimes benefit your practice.

Review these tips to keep pets safe and healthy during the spring and summer seasons.

Companies with Web site templates and directories help veterinarians pack in new clients.

Scope out this sample form.

How can I convince clients to purchase parasite products from our practice?

We should represent our profession at all times-even when we're off duty.