Gina Toman, RVT

Saying the wrong thing to clients could result in misunderstandings about the care their pets need.

This manager says clients and team members appreciate the efficiency of online forms.

How to use mystery shoppers to improve client communications.

These scheduling secrets will calm the chaos at your practice.

Follow this simple rule to avoid long client wait times.

Make talking about fleas less uncomfortable.

Here's how to use Twitter and Facebook to your practice's-and clients'-advantage

Posting client forms online saves pet owners' time and yours.

Role-playing doesn't have to be hokey or scary. Here's how to do it right

Follow these simple step-by-step instructions to convert phone-call reminders into e-mails.

Save time and money by sending personalized mass e-mails to clients.

Watch a demonstration of how to create a useful medical notes template in paperless records.

Here's an easy way to take the edge away from Internet pharmacies.

Have you been given the task of creating a Web site? Here's where to begin.

Learn what to ask clients to lock in compliance.

Here's how to catapult your client communications to the next level, save money, and make it home in time to put your feet up.

Start fighting obesity the minute an overweight pet waddles in the practice door.

Pet obesity is a big problem, but you can knock out this debilitating condition.

When potential clients call, your goal is to schedule an appointment for their pet at your practice. Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., offers this script:

What's the nicest thing a client ever said to you?

How can I convince our clients that their pets need flea and tick control?

Ever wonder what surgery is like from the pet's perspective? Your clients do.

Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., says that when you do a good job passing the client off to the receptionist after the appointment, you help prevent missed charges and improve the client's experience.