Client Relations & Marketing

Here are 15 marketing tips that will yield results for your veterinary practice.

Different ethnic groups may share similar preferences, and learning them helps bond clients to your practice.

How to keep pet owners happy might seem like a mystery. But it's not. Learn the secrets to putting a smile on every client's face.

Capitalize on three things to increase visits by cat owners.

It's the elephant in the room. We all know pets are getting fatter, but just how fat? Until now, there was no concrete data.

Lakewood, Colo. - Associate veterinarians are jumping jobs faster than the average American worker, according to a new study, and salaries that don't keep pace with inflation could be partly to blame.

When clients face tough money choices, you'll need to be prepared to explain the care their pets need.

The use of green products is on the rise.

Keep these three things in mind to help stay complaint-free.

Cindy Adams, MSW, PhD, discusses techniques for excellent veterinary communication.

Client compliance does more than affect a pet's health-it directly affects your practice's bottom line. Are you doing all that you can to ensure clients follow your recommendations?

Fight that trend and attract cat owners to your practice.

The Pareto Principle is an observation (not a law) that most things in life are not distributed evenly. It could mean any or all of the following:

'Tis the season for creepy crawlies to worm their way into clients' and pets' lives. Remind clients of these disease prevention tips.

How should we handle aggressive clients who use foul language, throw invoices, or behave badly?

How do we tell clients we can't help them when they can't pay for the care their pet receives?

Review these techniques to help you prepare for your next encounter with aggressive clients.

Editor's Note: Understanding consumer behavior can help you as a clinician and business manager. DVM Newsmagazine asked five veterinary market leaders to join this year's DVM Newsmakers' Summit at CVC East in Baltimore. Following is the second of three excerpts from the panel discussion; the final one will be published next month.

Maintaining friendly eye contact often promotes trust, and can add emphasis to what we say.

These case studies show how to strengthen your relationships with clients and grow your practice.

How is the U.S. economy influencing your clients' willingness to seek veterinary care?

You: Hello, Ms. Worrysome.

When stress drags down team members at Ontario Veterinary Hospital in Ontario, they pull themselves up with pull-ups.

Help cat owners provide a pain-free existence for their feline friends.

When clients ask if it's necessary, I explain that while we hope that test results will be normal, these tests can help us identify potentially serious conditions.

Q. Our practice is getting busier. How can we keep a personal touch?

A free client and public education seminar held at least once a year is a tremendous practice builder.

Clients with these attributes help you practice good medicine.