Beating the statistics
On average, Conrad said, US veterinary clinics lose between 20% and 25% of their clients each year. This means many of your clients tend to stay with you for just 4 to 5 years. “We can’t do this [job] without our clients,” he said, “and if we don’t take care of them, someone else will."
Veterinary practices are no strangers to competition, and one way to build your practice base starts at the reception desk. When a potential new client calls, outline the services, hours, products, and educational resources you offer. This helps you build a credible foundation among pet owners.