Don't be the next internet scandal
Brendan Howard, Business Channel Director
Brendan Howard oversees veterinary business, practice management and life-balance content for dvm360.com, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.
Companies can get burned online when employees accidentally post personal comments on company accounts or on company websites or accidentally expose customer information. Here's a tip to keep your work social media device free and clear.
If you're taking pictures of veterinary patients to share on your website, in social media and in your e-newsletters, you should get a permission form from pet owners. (Here's an example you could use to get started on your own.
OK, you've got that. Now, stop for a second and ask yourself, who's got permission to take and post those pics? Your hospital. But if you've taken the common shortcut of getting the most social-media-savvy team member to take and share those pics for you, chances are good, all those pictures are on someone's personal phone.
That's a no-no, explained Dr. Sue Ettinger and Eric Garcia in a CVC San Diego session on social media.
Pony up a few hundred dollars and get yourself a clinic tablet or smartphone.