Why 'use it or lose it' works in veterinary wellness plans

September 15, 2017
Brendan Howard, Business Channel Director

Brendan Howard oversees veterinary business, practice management and life-balance content for dvm360.com, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.

When veterinary clients pay an annual feeor monthly installmentsfor wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)

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