Banner - Fetch Kansas City 2026

Client Relations & Marketing

Dr. Daniel Brod, co-owner of Deer Creek Animal Hospital in Littleton, Colo., says that in about one of every four senior dogs he tests, he identifies early disease processes, such as renal, liver, or thyroid disease?that's about 15 percent higher than in younger dogs at his practice. And he sees similar results in his feline patients. So the benefits of testing are clear. And his team took just a few steps that helped to increase compliance.

During the spring and summer, shelters face a deluge of kittens. The American Humane Association estimates that 70 million cats in the United States need homes. If you want to help, June?which is the designated Adopt-A-Cat Month?could be a great time to focus on helping potential pet owners find feline companions.

Interviews are a great opportunity to encourage interest and educate the public about veterinary medicine and public health matters. But good interviews don't happen by chance. It takes thought, skill, and practice to convey your messages effectively. Take these seven steps to make the most of your next media opportunity.

i1-323690-1384765621653.jpg

I disagree with recent decisions my boss made and with the quality of his practice. After 12 years, I'm ready to move out on my own. I don't have a noncompete agreement and plan to open a practice in the same town. My clients deserve to know I'm leaving and should have the opportunity to follow me. What can I do?

i4-323697-1384765589551.gif

When your team lives by a set of golden rules for client care, you create a clientele that looks and acts more like a fan club. Here's how to tap this energy and fuel your team's success.

Treat your clients better than their own doctor does. And keep in mind, it's small investments in service that make the difference.

i1-323677-1384765665778.jpg

Dr. Doug Clarke at Pet Veterinary Clinic in Grandville, Mich., says it used to send chills up his spine when clients said they'd been looking up medical information on the Internet.

i1-319452-1384764428903.jpg

Just because Pet Dental month has passed doesn't mean you should stop pushing good dental care for patients.

You know how important heartworm preventive is and likely prefer clients buy 12 months worth of preventive at once, so they don't delay when they need more and risk the pet's health. After sending a practice manager to an AAHA pilot program on compliance in 2003, Suburban Animal Clinic in Columbus, Ohio, implemented a few changes to increase 12-month heartworm preventive compliance.

i1-319451-1384764432953.jpg

You want to be available when needed but not a slave to your phone, right? Veterinary Economics Editorial Advisory Board member Dr. Dennis Cloud, owner of Cloud Veterinary Center in St. Louis, suggests you get two cell phones.

Making sure you're on the same page with clients is the best way to avoid malpractice claims. Use these strategies to refine your approach and avoid potential trouble spots.

i1-319443-1384764463223.jpg

Veterinary consultant Jim Wilson, DVM, JD, produced a spreadsheet that potential owners can use to calculate the lifetime costs of their new pets. The goal is to ensure they're prepared for the expenses of adequate care.

We have a sign out front that we put messages and sayings on. But we struggle to come up with something to put on it. Any suggestions?

i1-313039-1384765339851.jpg

Some clients view an office visit as an opportunity to catch up on an assortment of neglected pet health problems. Use these techniques to stay on topic and on schedule.

Forty percent of referrals to Deer Creek Animal Hospital in Littleton, Colo., come from pet stores, breeders, shelters, and rescue groups?that's 140 new clients a month.

i1-313043-1384765322253.jpg

The American Society for the Prevention of Cruelty to Animals released a list of the 10 most common poisonous plants and their possible effects.

i1-313040-1384765337390.jpg

The name game

At Carver Lake Veterinary Center in Woodbury, Minn., doctors and team members feel that learning the names of clients and pets helps them provide better service, but remembering all those names isn't easy.