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Client Relations & Marketing

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In 23 percent of practices, credentialed technicians are responsible for most of the client's education, according to a recent survey by VetMedTeam.com. In 52 percent of practices, veterinarians handle the bulk of education, while in 19 percent of practices, veterinary assistants take charge of this task. Here's a look at the percentage of respondents who say team members discuss these issues with clients:

Preanesthetic testing helps protect your patients' health and decreases your practice's liability. Here's how to use a client consent form to educate pet owners about this medical service.

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Open house fun

"The secret to a successful open house," says Christy Johnson, CVPM, practice administrator at Pampered Pet Health Center, "is to make it fun. Have lots of things for clients to see and do, and serve plenty of finger food. Involve your staff, distributors, and drug representatives. And get the word out."

A pet's euthanasia is always difficult for clients, and it can be tough for team members, too. Dr. Mark Reser of Neel Veterinary Hospital in Oklahoma City says he gets great feedback when he takes two key steps.

Gina Toman, a Firstline Editorial Advisory Board member and a veterinary assistant at Seaside Animal Care in Calabash, N.C., says that when you do a good job passing the client off to the receptionist after the appointment, you help prevent missed charges and improve the client's experience.

Picture this: You're explaining why Baxter needs heartworm preventives when the tinny sound of Beethoven's 5th erupts from inside your client's purse.

If dental compliance is a concern at your practice, you're not alone. The team at Lockwillow Avenue Animal Hospital in Harrisburg, Pa., worried that clients didn't always follow their dental recommendations.

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Where you choose to live affects your career opportunities, your personal happiness, and even the health of the patients you see. Does your city rank among the best?

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Data shows that if your clients arrive during a busy time, their average wait for check-in and check-out can hit 21 to 29 minutes during a 42- to 49-minute visit. That's almost half their time at the practice.

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Even Well-Managed Practices aren't seeing many patients for twice-yearly exams—proof that the idea hasn't caught on yet. Use these strategies to educate your clients about the benefits.

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Nearly 90 percent of practitioners say they chose veterinary medicine because they wanted to work with animals or liked science and medicine. But, clearly, a human sets up the appointment and writes the check. Here's what you need to know about your clients.

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If you're not careful, the hustle and bustle of the day could distract you from communicating your deep caring for clients' pets. To avoid this pitfall, Dr. Jason Palm, of Hiawassee Veterinary Clinic in Orlando, Fla., imagines that every pet he examines is his own.

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How well do you treat your clients? A mystery shopper can help you answer this question objectively.

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We took in a boarder from a longtime, good client, who said the pet was a stray that he acquired from the local groomer. During our exam, we found a microchip and were able to locate and contact the original owner, who said the dog had been stolen about six weeks earlier. What are our rights and responsibilities in situations like this?

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At a recent staff meeting, I said I thought it was unprofessional for our medical and administrative support staff to chew gum on the job. I was almost laughed out of the meeting. Was I off base?

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When a prospective client calls to ask how much I charge for a standard visit, my receptionist explains that my fees vary depending on the nature of the visit. I suspect this answer is driving away clients who are comparing fees as they search for a new veterinarian. Should my receptionist be more specific?

I read in a past issue about an equine practitioner who requires payment when services are rendered. I'd love to do that, but my clients expect me to bill them. How can I change my system this late in the game?