Client Relations & Marketing

The dogs, cats, birds, fish, gerbils, and hamsters you see today might look like the same animals that walked into your practice 10 years ago, but they're different. A sign of their status change might be the number of companies that cater to four-legged consumers, including Old Navy, Harley-Davidson, Origins, and Paul Mitchell, just to name a few. You can also look to what their human companions are spending on these and other products-an estimated $40.8 billion in 2007.

University Park, Penn. - 7/24/2007 - The Penn State Equine Identification Program, to be held over the next year, will assess the the impact of microchipping horses for identification and tracking for the National Animal Identification System (NAIS).

A breakdown of communications step by step at a clinic.

Blogging can help bring back that loving feeling-in your work life.

A client handout on the benefits of microchipping

After the death of two wonderful dogs over the past several years, my family decided to take a few years off from being dog owners. Well, we're back in action now, puppy classes and all.

Feeling your blood start to boil? Avoid scalding yourself and others when you're faced with fiery flare-ups from clients or co-workers.

Quick identification of a "stray" can lead to a happy reunion when pets go missing. The other possible outcomes are not quite so cheerful.

A Mayo Clinic study finds that behavior, not skill, is the key to positive patient perception.

Washington - Privacy of animal-registration database information and feeding methods to produce foie gras comprise the official list of resolutions to be addressed at the American Veterinary Medical Association (AVMA) House of Delegates (HOD) annual meeting, July 14.

Concerned about the threat of feline heartworm infection, team members at Valley Animal Hospital in Roanoke, Va., decided to launch a campaign to educate clients.

Most veterinary hospital owners are proud of their doctors and support staff and know how hard they work to offer outstanding patient care. Given that, it may be easy to assume that we are providing better care than we actually are. A client-satisfaction survey is an excellent way to measure the quality of service – as perceived by clients.

My idea to help abused families blossomed into a program that shelters pets while their families get the help they need to escape dangerous situations and rebuild their lives.

Clients are waiting, dogs are barking, and phones are ringing. Sometimes you've got to tune out the static to offer clients the attention they crave and send them away happy.

One morning, I was stocking the food display in my practice's reception area when something caught my eye.

Nervous pets are often problem pets during office visits. Here's help.

Canines counting calories? Felines fasting? Raneé Baker, RVT, a technician at Kingsbrook Animal Hospital in Frederick, Md., developed a better plan to manage pets' weight.

Tips for talking about a pet's weight with an apathetic client

Print this PDF with tips to help clients exercise their overweight dogs

Print this PDF that clients can use to keep track of dogs' food and exercise

There may be 50 ways to leave your lover, but it only takes one of these missteps to send clients packing.

A tool to help your clients with housetraining.

As pets age, their brains can slow down, too. Intervene early to give dogs and cats the best chance of staying sharp-and you'll help keep clients happy.

To help our clients nail down potty training, we give them a chart. Here's how it works ...

Whenever team members from Nassau Veterinary Clinic in Nassau, N.Y., set up a booth or table at a community event, they hold a raffle so they can gather potential clients' names and addresses.

Are your conversational skills lagging in the stretch? Use these tips to pull ahead by overcoming problems and winning clients' respect.

They say a picture is worth a thousand words, but when it comes to diagnostics, sometimes it's worth a thousand dollars.

The devil is in the details. So what are your clients noticing about your practice and team members?