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Client Relations & Marketing

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We might think pets have it easy. No calorie counting. No comparing their thighs with supermodels on television or perusing the latest issue of Vogue and wondering how the pouty face on the cover got so thin. Nope. For pets someone measures out their food daily and with just a meow or a faithful wag of the tail, they're adored no matter how rotund they become. What a life!

My boss often fails to call pet owners after he performs surgeries to give them updates on their pets. These clients get worried and frustrated, and I feel sorry for them. How can I convince him to spend a little time to reassure these clients?

The key to convincing clients to schedule dental appointments for their pets might just have everything to do with your pen, says Louise Dunn, a practice management consultant with Snowgoose Veterinary Management Consultants in Greensboro, N.C. She offers this tip to market your dental program:

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Most clients would be pretty grossed out to find a flea or tick on their pets. But they don't always take all the steps to protect their pets from infestations. That's where you come in. You want to start pet owners off on the right paw, so begin discussing parasite control the first day clients visit with their new pets.

Pet obesity

An estimated 45 percent of all U.S. pets are obese, according to the Association for Pet Obesity Prevention. Teach your clients about their pets' ideal weight with this obesity handout.

Download these tools highlighted in the November/December Firstline supplement to improve client compliance in your practice.

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Just like this doctor, you may find the letters, photos, and mementos you receive from clients provide a critical pick-me-up when the tough days seem to outweigh the joys of practice.

"Clients like to know their pets will be taken care of by doctors they know and trust in an emergency, so having a doctor on staff 24 hours a day just makes sense to us," says Dr. Tom Nelson, co-owner of Animal Medical Center in Anniston, Ala. "Besides, the nearest emergency clinic is 60 miles away."

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Weighing in on obesity

An estimated 45 percent of pets in the United States are overweight or obese. So now's the time to tip the scale in favor of leaner, healthier pets.

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Say you're sorry

Everyone goofs up sometimes. But a well-worded apology can help head off some potentially explosive client eruptions.

Editor's Note: DVM Newsmagazine asked Cheryl Weber, a grief counselor from the University of Illinois, to share her expertise and advice when a doctor is asked to euthanize a sick animal.

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Looking for some art to fill those empty walls? Check your mailbox! You probably receive a wealth of great artwork from clients every month, says Cheryl Dyer, practice manager at Noah's Ark Animal Clinic in Kansas City, Mo. When patients recover from a serious illness, their pet parents often send a note of thanks with a picture to the practice. Dyer says they frame these photos and hang them in the practice's front lobby.

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You like people and you like animals. This phrase was probably on your job application, and it's what you tell people when they ask you why you chose to work at a veterinary practice. But is it true? Oh, I know you like pets, but what about people?

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Your colleagues face the same struggle about how and when to help those in need. Here's how they balance the needs of their businesses with their compassion for pets and people.

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Next time you walk into an exam room, look down. Are there curious little faces looking back? They may be small in stature, but children are an important ingredient in pets' health, says Cindy Adams, MSW, PhD, associate professor of communication and epidemiology at the University of Guelph in Ontario, Canada.