Client Relations & Marketing

"Clients like to know their pets will be taken care of by doctors they know and trust in an emergency, so having a doctor on staff 24 hours a day just makes sense to us," says Dr. Tom Nelson, co-owner of Animal Medical Center in Anniston, Ala. "Besides, the nearest emergency clinic is 60 miles away."

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Weighing in on obesity

An estimated 45 percent of pets in the United States are overweight or obese. So now's the time to tip the scale in favor of leaner, healthier pets.

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Say you're sorry

Everyone goofs up sometimes. But a well-worded apology can help head off some potentially explosive client eruptions.

Editor's Note: DVM Newsmagazine asked Cheryl Weber, a grief counselor from the University of Illinois, to share her expertise and advice when a doctor is asked to euthanize a sick animal.

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Looking for some art to fill those empty walls? Check your mailbox! You probably receive a wealth of great artwork from clients every month, says Cheryl Dyer, practice manager at Noah's Ark Animal Clinic in Kansas City, Mo. When patients recover from a serious illness, their pet parents often send a note of thanks with a picture to the practice. Dyer says they frame these photos and hang them in the practice's front lobby.

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You like people and you like animals. This phrase was probably on your job application, and it's what you tell people when they ask you why you chose to work at a veterinary practice. But is it true? Oh, I know you like pets, but what about people?

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Your colleagues face the same struggle about how and when to help those in need. Here's how they balance the needs of their businesses with their compassion for pets and people.

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Next time you walk into an exam room, look down. Are there curious little faces looking back? They may be small in stature, but children are an important ingredient in pets' health, says Cindy Adams, MSW, PhD, associate professor of communication and epidemiology at the University of Guelph in Ontario, Canada.