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Client Relations & Marketing

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Looking for some art to fill those empty walls? Check your mailbox! You probably receive a wealth of great artwork from clients every month, says Cheryl Dyer, practice manager at Noah's Ark Animal Clinic in Kansas City, Mo. When patients recover from a serious illness, their pet parents often send a note of thanks with a picture to the practice. Dyer says they frame these photos and hang them in the practice's front lobby.

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You like people and you like animals. This phrase was probably on your job application, and it's what you tell people when they ask you why you chose to work at a veterinary practice. But is it true? Oh, I know you like pets, but what about people?

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Your colleagues face the same struggle about how and when to help those in need. Here's how they balance the needs of their businesses with their compassion for pets and people.

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Next time you walk into an exam room, look down. Are there curious little faces looking back? They may be small in stature, but children are an important ingredient in pets' health, says Cindy Adams, MSW, PhD, associate professor of communication and epidemiology at the University of Guelph in Ontario, Canada.

Remind clients that parasite control keeps pets-and people-healthy. Then use handouts like this one as a follow-up to your exam room message.

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You may not always have the right words to express your sympathy when a pet dies, but the right book might be just the tool your clients need to help them grieve.

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If you were going to spend $100 on a new set of tires, wouldn't you want to know why? Were the old ones worn out, or do the new ones work better in snow? Knowing why you should care makes it easier to make the decision to spend. And the same is true for clients and their pets. Clients expect a recommendation each time they visit your hospital, and they want to know how your recommendations benefit them and their pets. Once they know why they should care, they're more likely to comply.

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When clients visit for routine checkups or care, send them home with a pet health report card, suggests Martha Harmon, office manager at Riverdale Animal Hospital in Riverdale, Ga.

Shawnee, Kan. - Bayer HealthCare, Animal Health Division, announced that it reached an agreement for U.S. distribution rights for Switzerland-based Datamars' ISO-approved microchips and scanners for companion animals and horses.