Roger Cummings, CVPM

For too long, practitioners undervalued their services, charged too little and often gave away care for free. Though this may still be true for some, others digested the message about a healthy business supporting good medicine and raised their fees. But to make this equation work, you need to raise the level of service, too.

The entrants in the Veterinary Economics Hospital Design Competition represent the best practices built every year. Check out these lessons learned from their designs.

Help! One of our veterinarians always says we have a zero-tolerance policy for gossip, but she's the worst! She talks about clients and staff members all the time. What should we do?

Should the doctor know the prices for procedures and services?

A co-worker told me in confidence that he was looking for a new job. I encouraged my friend to tell the doctor he wasn't happy and to try to work things out, but he quit instead and took a job at a rival practice. Now the doctor is mad at me. He says I'm not loyal. I disagree. Who's right?

How important is it to buy telephone-directory advertising?