Sea You at Fetch Long Beach

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Think small

At one time, the mass market was every veterinarian's target population. Today's best strategy, however, is niche marketing, which targets a specific population of pet owners, identifying their needs, and then addressing those needs more competently than anyone else.

A new 401(k) option

Starting this month, 401(k) plans can offer a Roth 401(k) provision—which could be a better option for your retirement savings.

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A wave of compassion

In the wake of the 2004 tsunami, Dr. Kerry Levin did the almost unthinkable?she put her solo practice, North State Animal Hospital in Ukiah, Calif., on hold and ventured across the world to volunteer. Armed with a passport, some past veterinary experience in third-world countries, and a desire to help, she traveled alone to Sri Lanka in February.

A new 401(k) option

Starting this month, 401(k) plans can offer a Roth 401(k) provision—which could be a better option for your retirement savings.

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I do primarily small animal ambulatory work in the Midwest. I'm new to equine practice and trying to get a grasp on fees. There seems to be no rhyme or reason to the charges I've seen in our area. Help!

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Is your practice losing ground compared to its past performance? If so, it's not necessarily cause for panic. Often you can get back on track by making some simple changes. To get started, dot the i's and cross the t's in these five areas:

The biggest share of practice advertising dollars is spent on Yellow Pages ads. The following are practical guidelines to help you think through your Yellow Pages strategy, improve your ad's efficacy and reduce costs.

With a bit of tape and twine, most of you can fix almost anything. Of course, people and finances demand different tools. But they're not that much harder to master.