Client Relations & Marketing

Clients who question vaccines are usually worried about their pet’s health and safety and are not trying to be difficult.

Conflict with clients doesn't have to end in a shouting match at the front desk.

Scripts for confident client conversations from a veterinary communications solutions consultant.

Dog Aging Project data highlight how owners perceive canine death, pain, quality of life, and the need for earlier end-of-life planning.

From seamless booking and CSR training to proactive rechecks and cost transparency, discover how optimizing the client experience can keeps your appointment book full.

Learn how veterinarians can discuss costs early, including pet insurance, wellness plans, and transparent estimates, so owners feel supported and pets get timely care.

How veterinary teams approach this conversation will influence the client’s trust and, ultimately, the pet’s health.

A framework for early, clear pet insurance conversations with clients that help reduce financial stress when care decisions arise.

When friends and family tap us for “on the fly” help with their pets, it can tread on our free time and also our ability to comply with the legalities of our profession.

Explore the latest insights on the human-animal bond and veterinary care trends with experts from the Human Animal Bond Research Institute and Chewy Health.

GeniusVets was acquired by ProSites and will combine with its LifeLearn brand.

How Do I Say...?: The author provides scripts for confident client conversations.

Whether the push is for diagnostics, optimal treatments, or solid preventive measures, leading owners to sound decisions for their pets’ health might be the veterinarian’s toughest task.

Trupanion and the Seattle Reign FC are aligned on their shared goal of a mutually beneficial partnership.

A successful veterinary clinic can rely on the entire team and its ability to connect with clients.

Veterinary teams can help guide clients in understanding true emergencies vs conditions that general practitioners can manage.

Jenny Cassibry Fisher, RVT, VTS (Oncology), describes one way that patient outcomes can be improved.

adoro Pet Insurance Services LLC, and insurance provider Chubb have announced new initiatives for the market

One of the biggest challenges is knowing when and where to refer a client.

Communications expert Wendy S. Myers provides scripts for confident client conversations

Practical suggestions for veterinary professionals

Understanding pet owners’ perspectives and using effective communication are keys to success.

The 2025 Pet Lifetime of Care Study aims to create awareness for the costs of owning a pet

Lee Pope, DVM, discusses dosage tips to share with pet owners in a dvm360 interview.

Jill Clark, DVM, returns to the Vet Blast Podcast to discuss client service representative education and why it is needed

Renee Schmid, DVM, DABT, DABVT, emphasizes the importance communicating properly with clients whose pet is suspected of having cannabis exposure