Client Relations & Marketing

AVMA unveils new “Language of Veterinary Care” online tools and breakthrough research

These resources will enhance the personal connections and communication between veterinary professionals and clients, educate pet owners on the need to prioritize wellness visits, and much more.

Yes, your pet must visit the veterinary office

Physical exams are vital to the veterinary-client-patient relationship. Learn how to explain their value to pet owners.

Communication pearls: Tips for answering those burning pet dental questions

Veterinarian and president of the Foundation for Veterinary Dentistry (FVD) offered must-know advice when it comes to answering your clients' most common dentistry questions.

Veterinary receptionist program simplifies CSR training

Jill Clark, DVM, CEO of IGNITE, highlights a self-paced certification that will provide your front desk team the essential tools they need to create patients for life.

The business of nutrition: Home delivery bolsters client convenience & clinic profitability

In this Q&A, this veterinarian highlights the changes COVID-19 has made to the business, plus his practice's experience being enrolled in the Purina Pro Plan Vet Direct Program (Sponsored by Purina Pro Plan Veterinary Diets).

Zoetis celebrates third annual Itchy Pet Awareness Month

The company stands firm on its mission to increase public perception of canine dermatologic conditions and to help spark these vital conversations between clients and veterinary team members.