Client Relations & Marketing

The key to successful veterinary practice marketing

Learn how (and why) to create compelling patient videos that grow your social media presence and practice revenue.

5 Marketing musts for every veterinary hospital

Want to build brand awareness and increase your patient roster? Here are the 5 things you (or an affordable marketing person) should be doing.

Divorce leads to dueling pet owners

Who controls an animal’s care when its owners split up? Things can get nasty, and the veterinarian may be caught in the middle.

Edgar Allen Paw and more wacky pet names of 2020

A Chinese crested dog and a capricious black cat took highest honors in Nationwide’s annual Wackiest Pet Name contest.

Talking CBD with your veterinary clients

When pet owners ask, give them answers. And don’t worry—it’s OK to talk with your clients about cannabidiol in companion animals.

How to be more direct with your veterinary clients

Find out how to stop asking closed-ended questions and discover the power of “telling” your clients what their pet needs.