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The key to attracting a crowd: Knowing what your clients want and raising your level of service to meet their needs. Then you can tap marketing tactics to spread the word.

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We'd like to keep our salaries low in order to minimize Social Security and Medicare Taxes. What's the minimum salary we can take so the IRS isn't breathing down our necks?

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A facility that includes regional architectural elements and projects warmth and southern hospitality, Crossroads Animal Clinic in Houston is an example of what you can achieve with design.

Missy closed the door and smiled at Dr. Fremont. The smile was a long, strained affair as she tried to mimic the Cheshire cat from "Alice in Wonderland". The smile vanished as she rolled her eyes and moved into the next room.

the 15-minute visit

In the days of yore - when vaccinations were king and the veterinarian primarily was a syringe jockey - things were a bit easier, and expectations were noticeably lower. Dogs were just dogs, and cats were perceived as varmints by a large fraction of the population. Thus the 15-minute office call was born, and dinner was ready at 6 p.m.

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In the early evening, retirees help Dr. Steve Bishop and his crew at Animal Care Hospital in Phoenix make callbacks, freeing time for receptionists to work on other jobs.

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In the next five years, you'll see bigger practices, more referral and specialty hospitals, more women in practice, and better-integrated technologies. And all these changes will influence your work.

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If your success is starting to slip, it could be that you no longer offer the care you so eagerly gave clients in the early days of practice. But it's not too late to get back on track.

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My first use of timed artificial (AI) insemination came immediately after veterinary college. A prostaglandin product had been approved for horses, but it was expensive. By infusing a fraction of the equine dose into the uterus of a cow with a corpus luteum, it usually could be brought into estrus. Timed insemination has come a long way.

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Well, clearly a lot. Enough that they buy them designer clothing and luxurious dog beds, in addition to the basics. (The APPMA estimates that we'll spend $38 billion on pets this year.) Enough that they rearrange their lives to accommodate pets' needs, getting out to give that walk or making time to tease with a feather toy. And pet owners rearrange their finances, of course, to pay for veterinary care-and food and toys and daycare and carriers.

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EVERYONE IS CAPABLE OF MULTITASKING, but equine practitioners take the gold medal: driving the truck to the next appointment, talking on the cell phone, writing invoices, and keeping up with new technology. But at what expense? And how can you manage all those jobs and still focus on providing high-quality medicine?

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The honeymoon is over. You've settled into your new place, routine has set in, and you're starting to realize this marriage thing isn't exactly how you dreamed it would be. Sound familiar?

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Stagnation isn't an option. So use these strategies to paddle along the always-swelling river of new information. You'll find they make professional growth easy and exciting-and keep your passion for practice alive.

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These specialists designed their facility to reflect the care they give, focusing on traffic flow, workflow, and the potential for expansion. Today, clients and employees of Veterinary Specialty Center of Tucson know the facility supports their goals.