Client Relations & Marketing

List of stories written by authors whose last name starts with O-R in January through December of Veterinary Economics.

Send your team home on time and impress clients by replacing old-fashioned callbacks with e-mails and text messages.

Six pet owners tell their stories about why they left veterinary practices. Learn from their experiences--then use these tips and tools to avoid critical client care mistakes.

Grab clients' attention and encourage compliance by using descriptive terminology, suggests Sharon DeNayer, a Firstline Editorial Advisory Board member and the practice manager at Windsor Veterinary Clinic in Windsor, Colo.

Older clients may need a little extra care and attention to ensure a happy veterinary experience. Here's what you can do to help them help their pets.

How can our team members encourage clients to submit fecal samples?

They want help, and you want to give it. Learn how to launch a compassionate care fund and generate money for your pets and clients in need.

Don't get nailed by this tough client question. Learn how to give the answer clients are looking for.

Pets at VCA Tanglewood Animal Hospital in Austin, Texas, don't need to be the next Bark Pitt or Catty Holmes to receive star treatment.

Remind clients of these potentially hazardous holiday items around the house.

There's an entire chapter on veterinary hospital etiquette in The Miss Fido Manners Complete Book of Dog Etiquette by Charlotte Reed.

Clients need to know if stable hospitalized patients will be unattended at night.

Is your practice easy to do business with? How can you achieve this goal? Here are some ideas.

Are your personal stories getting in the way of good medicine?

In calming an irate client, remember your tone and goal. Keep your tone normal when talking to the client and your body relaxed. Always remember that your goal should be to listen to their needs and try to meet them when appropriate.

Print this multi-page PDF to educate clients about ideal pet weights, pets' caloric needs, and the caloric content of common treats

A lot of practitioners get outflanked by the increasing nemesis of competition.

Renew those old relationships with a well-crafted letter to inactive clients.

If a client shows up with a stray but doesn't want it scanned for a microchip, am I legally required or legally forbidden to scan the pet or contact the chip registrant?

Dental care is an everyday endeavor.

National Report - When a medical case goes bad, consumers are more likely to complain to state boards than in years past, veterinarians report.

Donna was 30 minutes late but finally made it into the exam room with her new puppy, Rudy.

Schaumburg, Ill. - 9/15/07 - Recent reports and studies linking microchip identification implants, commonly used in dogs and cats, to cancer in dogs and laboratory animals need to be researched further, says the American Veterinary Medical Association in a statement released this week.

We talk all the time about first impressions. You doctors may never get a chance to make a first impression if your team suffers a misstep with a potential client along the way.

See how Well-Managed Practices turn their core values into financial success.

Videotaping in the exam room may make everyone nervous at first. But strong communication skills get clients on board with the best care. And this tool can help.

Send follow-up cards after pets' passing.

In this weight loss competition, being a big loser is a good thing.