Client Relations & Marketing

Lisa Petty, BS, RVT, a technician at Animal Dermatology Clinic in Indianapolis, offers these tips to keep communication lines open when you're guiding clients through their pet's dermatology diagnosis.

Special people in a special industry make practicing veterinary medicine a very special job.

Watch out for veterinary clients who think they know better than you.

Should veterinarians exempt a pet from a state-mandated vaccination if a client asks? Beware: It could come back to bite you.

Make sure these crucial facts stick with pet owners.

Don't let this piece of equipment get between your bond with clients.

Here's a universal truth: Change is not easy. But sometimes it really can help your practice (or your work life). We'd like to learn more about what changes are hardest, what would help you prepare for change, and what changes you'd be most open to making.

Help your veterinary clients with these simple tips to keep cats healthier and happier indoors.

Can you guess what this curious pooch ate?

Use these tools to tackle serious discussions with pet owners.

Looking for your next big marketing idea? Skip the old-school approach and promote the good stuff you and your veterinary staff are doing instead.

Clients expect you to be professional-so be careful about blurring the line.

More active credit market may prompt questions from veterinary clients.

You don't have to Google the answers to this one-they're right here.

Make sure you're watching out for the best interests of the veterinary patient, not the owner.

Beef up your online presence to help patients eat better and lose the weight.

A new-client form can do so much more than just collect pet owner information. Let yours help with veterinary client communication, too.

This new-client form not only gathers pertinent information about clients and their pets, but also helps lay the groundwork for good communication.

Sound impossible? It's not. Embracing the $4 prescription model will benefit your veterinary practice and help you provide the best care for patients.

Sometimes it pays to tell clients why you're out of the office.

If you can't remember the last time you introduced yourself to a client, that's a problem.

Download this checklist to help your veterinary team practice preventive care.

Here are some practical ideas you can share with veterinary clients for housing their horses indoors during the winter.

Before the baby comes, share these tips with clients.

Use these team training tools to prepare to tackle the tough topic of parasites and pets.

Give clients this comprehensive checklist to help them avoid pet prescription errors.

Give your clients a reason to fill their pet's prescription with you-and keep the revenue in your practice to boot.

Help clients understand the need for preventive pet dental care with this easy tip.