• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Moving on ... down

January 1, 2013

Dr. Jeff Rothstein answers one veterinarian's concerns about moving his practice 10 miles away.

Will I lose clients when I move to a leasehold 10 miles away? How do I avoid it?

The question isn't whether you'll lose clients, but how many, says Dr. Jeff Rothstein, MBA, a Veterinary Economics board member and president of the Progressive Pet Animal Hospitals and Management Group in Michigan.

Advertisement

"Although I don't know the reason you're moving or how long you've been in practice, 10 miles is a long way to move," Dr. Rothstein says. "In my experience, in suburban areas, clients don't like to travel more than 3 to 5 miles to their veterinarian. And you have to ask how many clinics will they pass on the way to your new one?"

The only way to minimize your loss is through great communication, Dr. Rothstein says. Publicize the move far in advance. Play up the advantages, whatever they are: nicer facility, more space, extended hours, better parking, advanced equipment, safer location, etc. Offer a gift or a discount when clients visit the new location for the first time. Throw an open house. And put your reminder system to use with personal phone calls. Cultivate and strengthen the relationship you have with clients, and they'll be more likely—but not guaranteed—to trek to your new location for their veterinary needs.

Related Content:

Client Relations & Marketing
How to discuss finances with clients
How to discuss finances with clients
Treating patients with spectrum of care in mind
Treating patients with spectrum of care in mind
 BluePrints Veterinary Marketing Group awarded 2 Gold VETTY Awards
BluePrints Veterinary Marketing Group awarded 2 Gold VETTY Awards

Advertisement

Latest News

Oakland Zoo mourns the death of an African Elephant

LSU veterinary school hosts Hill’s Great Rover Road

This week on dvm360.com: Merck Animal Health and The Foundation of the Horse renew scholarship, and other veterinary news

An update on copper concerns in pet foods

View More Latest News
Advertisement