Client Relations & Marketing

Jeff Rothstein offers advice for when your veterinary clients get turned down for pet insurance.

This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to explain senior healthcare and wellness to pet owners. (With an educational grant provided by Vétoquinol)

You miss out on a golden opportunity to bond with veterinary clients when you speed through a physical exam.

This handout gives your clients a look at what a veterinarian is looking for during their pet's physical exam.

Why doling out compliments to veterinary clients yields results.

Changing your practice software can be time-consuming and expensive, but if you find that your current system isn't up to par-it could be worth it.

Competing with big-box and online pharmacies can be difficult. Here are a few things to keep in mind in order to keep your veterinary pharmacy afloat.

Denise Tumblin offers tips to give your kitten wellness plans some traction with veterinary clients.

This veterinary team member's lost pen served as a reminder not to take interactions with clients for granted.

This tool provides veterinarians and their staff with a 12-month guide to marketing senior wellness and healthcare to clients.

Sample client letter for senior wellness

Why doling out compliments to veterinary clients yields results.

This old man was about to open a can of whoop a** in my veterinary clinic parking lot.

Dave Nicol sheds some light on what veterinary clients don't want to see on your hospital's website.

Appeal to veterinary clients and get senior dogs and cats in the door with a five-step marketing plan.

Your preventive pitch may be perfect, but some new veterinary client education tools could press more pet owners to do the right thing and keep up with your recommendations.

A cancer diagnosis had become as common as a urinary tract infection. I had forgotten the impact of a poor prognosis.

With the unpredictability of weather this season, it's even more critical to encourage year-round prevention for your veterinary clients' pets.

Raise your veterinary clients' awareness of important changes their older pet may be experiencing.