Marnette Denell Falley

dvm360.com has launched a product directory that lets you see products available to help your team and your patients in any (seriously-any!) area of your practice. Check it out.

Check out these resources, join the pet happiness revolutionand tell us how it's going!

For starters, it's a bit unusual that the content team for an award-winning web site would be the same team that plans a live event. But it doesn't end there!

3 tips from leading thinkers.

Three days. The most design experts in one location. All your worries addressed.

Dr. Jeff Werber shares strategies for dealing with online complaints.

One of the upsides of working with veterinarians, as far as I'm concerned, is that when you all get together a few dogs also find their way to the meeting. And this year's NAVC in Orlando, Fla., was no exception. These are the dogs I was lucky enough to meet.

In this video segment, dvm360 Content Director Marnette Falley shares hiring strategies from consultant Denise Tumblin, CPA, from her Progress in Practice sessions in Baltimore.

What's a great manager do? What does the practice need to provide to get those results? This package focuses on maximizing managers.

Today, you're more likely than ever before to say that you're seeing price sensitivity from clients. Yes, Mrs. Smith may still accept your team's recommendations. But it may take more education.

You can't do it all. But a speaker at this year's AVMA conference has seven steps to help you do what's most important.

A veterinary specialist asks tough questions and offers advice to practitioners on good habits to survive licensing board investigations.

Everyone on a veterinary team wants to know where you're headed and how your team is doing. Answer those questions by giving your team a clear vision and identifying your first goals along the path.

The strongest practice teams work on their business, not just in it. Use this approach to give structure to your conversations about what paths to pursue.

The client looks up from your estimate and says, "Wow. That's a lot." What do you say when you encounter price resistance?

You're a wonderful, generous, gracious group. And I've enjoyed working with you and for you as the editor of Veterinary Economics.

More information, more experience, more skills-those are all good things, right? Actually, your know-how can sometimes work against you.

This issue of Veterinary Economics has been quite an experience for our editorial team-we switched software. Any of you who've done that in recent memory can probably identify.

OK, so let's say you disagreed with Mark Opperman last month. You've done fine without written employment contracts, and you never intend to put one in place. Or maybe you tried to move to twice-yearly exams in November, and every client refused your recommendation ...

Every day, my team here hunts for the information you need to achieve your goals in practice. That's our goal. Our mission.

Most people are more afraid of public speaking than they are of death. But you also need to share your ideas and know-how with the world.

We talk all the time about first impressions. You doctors may never get a chance to make a first impression if your team suffers a misstep with a potential client along the way.

We know from the feedback we get that you see this special data-driven issue land on your desk with anticipation. ...

We prescribe lots of practice wellness and preventive care: team training, continuing education, budgeting, the writing of mission statements. And we do try to take our own medicine.

Think you're the first and only business owner to suffer a particular problem? In almost every case, someone worked through the misery before you. They might even have learned lessons that could help you.

Ideally, your facility generates interest from passersby. Noses pressed up against the glass is a terrific goal-really the ultimate in curb appeal, I'd say.

In 1994, Veterinary Economics ran a cover article featuring Dr. Scott Campbell with the headline "Who Is Dr. Scott Campbell and Why Is He Bringing Full-Service Veterinary Care to PetSmart?" Today, doomsday prophesies that independent practitioners worried about back then seem to have fallen short. ...

We get into deeply seated patterns of thinking and acting, and at some point we lose sight of other possibilities and opportunities.

It's cheaper in the end to pay for great skills, attitude, and experience.

So, I recently had something of a rough patch at work. We lost two members of our five-person editorial team in one month ... can you empathize?