Client Relations & Marketing

Changing your practice software can be time-consuming and expensive, but if you find that your current system isn't up to par-it could be worth it.

Competing with big-box and online pharmacies can be difficult. Here are a few things to keep in mind in order to keep your veterinary pharmacy afloat.

Denise Tumblin offers tips to give your kitten wellness plans some traction with veterinary clients.

This veterinary team member's lost pen served as a reminder not to take interactions with clients for granted.

This tool provides veterinarians and their staff with a 12-month guide to marketing senior wellness and healthcare to clients.

Sample client letter for senior wellness

Why doling out compliments to veterinary clients yields results.

This old man was about to open a can of whoop a** in my veterinary clinic parking lot.

Dave Nicol sheds some light on what veterinary clients don't want to see on your hospital's website.

Your preventive pitch may be perfect, but some new veterinary client education tools could press more pet owners to do the right thing and keep up with your recommendations.

A cancer diagnosis had become as common as a urinary tract infection. I had forgotten the impact of a poor prognosis.

With the unpredictability of weather this season, it's even more critical to encourage year-round prevention for your veterinary clients' pets.

Raise your veterinary clients' awareness of important changes their older pet may be experiencing.

This handout gives your clients a look at common pet parasites and the risks they pose to human health.

Get creative when courting customers.

Demonstrate value to clients and watch numbers rise.

Follow these "next steps" to make sure your veterinary team is prepared to promote pet wellness and stress the value of vaccinations.

This handout gives your clients a look at what goes into keeping your veterinary hospital running at peak performance.

Vaccination recommendations can be confusing to pet owners. This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to explain vaccinations to pet owners. (With an educational grant provided by Zoetis)

Nearly 40 percent of owners of overweight pets don't realize their animal has a problem.

Meet three veterinary practices that beefed up their financial well-being by participating in a four-month fiscal fitness program.

Looking to improve product sales or client compliance with veterinary services? It all starts with great client communication.

Educated guessing has its place in medicine, but not in client discussions.

Veteirnarians should avoid direct opposition of animal welfare groups during this cultural shift.

Tired of your veterinary clients' excuses when it comes to vaccinations? Here are a few examples you might hear, with the bad (and better) ways to state your case.

In the right forum, your veterinary clients can be your best defense.

It's hard for clients to understand where their money goes in your veterinary practice. So give them the details on the dough distribution-and why it's important.

Cost analysis of the five most common preventive pet conditions in 2012 revealed.