Client Relations & Marketing

Four years ago, The Animal Medical Center in New York brought on a CEO with a fresh perspective. Find out how her secrets for success could benefit your practice, too.

When pets head home after hospital stays, an evening phone call can make all the difference for clients.

Bill says mandatory veterinary prescription writing will lower cost of pet ownership, encourage competition.

After a mobile veterinary surgeon departs and complications arise, this doctor learns the cost of shocking a pet owner with an extra invoice.

Embed this video on your veterinary practice website to attract visitors-and keep pets healthy when it comes to fleas and ticks.

Use this handout to talk to veterinary clients about simple landscaping techniques they can use to make their backyards safer for pets.

Do right by your veterinary patients and clients.

Answer 1B b)

By breaking down barriers, you can give your clients an exceptional veterinary hospital experience.

Stand across the street and look at your practice. What messages do the sign, parking lot, and landscaping send?

Speak the truth about flea and tick preventives online: they aren't just for warm months.

You may be oblivious to the loud noises of your veterinary practice, but you can bet that pet owners-and pets-hear them all too well.

Hand out or post this chart to help your clients better understand their pets' health and well-being.

Finding and understanding the cause of scratching in pets can be difficult. Let clients read this handout so they can see how you arrive at your diagnosis.

Whether it's a veterinary team member or client, make an effort to communicate effectively with people from other cultures.

Q: My clients are always balking at the cost of pet medication. How can I address their complaints?

One veterinarian queries an ethics expert and Facebook readers seize the chance to respond.

It's fantastic to offer clients exceptional pet care, but it takes more action on your part to make your clinic stand out among the rest.

These cases can be difficult and often require considerable time and attention-both during an examination and in conversations with clients. Here are some tips to get a better diagnosis and outcome.

Are you puzzled why your clients aren't following through on your advice? Try these five tips, and your practice could be well on its way to good health for all.

Nutrition questionnaire

Help clients get their cats back into a healthy weight range with tips from this free handout.

Start a conversation with clients about what they're feeding their pets with this free handout.

Check out the 9 things your hospital's mobile app should do.

Two simple but savvy media lessons for veterinary practitioners thrust into difficult discussions about the profession-in the exam room or on TV.

Engage pet owners to foster compliance.

Use social media platforms to alert clients to health concerns and clinical signs to look for as pets age.

Help your veterinary clients surf the web for reliable pet care sites.