Client Relations & Marketing
Why parasite control really matters
Embed this video on your veterinary practice website to attract visitors-and keep pets healthy when it comes to fleas and ticks.
Client handout: Create a tick-free zone in your backyard
Use this handout to talk to veterinary clients about simple landscaping techniques they can use to make their backyards safer for pets.
Practice like pet owners are watching
Do right by your veterinary patients and clients.
BizQuiz: Do you know sexual harassment when you see it? Answer 1B b)
Answer 1B b)
Building a transparent veterinary practice-with glass, open spaces and values
By breaking down barriers, you can give your clients an exceptional veterinary hospital experience.
How old is your pet in human years? (PDF)
Download and display this client handout to better educate your clients.
3 steps to creating curb appeal
Stand across the street and look at your practice. What messages do the sign, parking lot, and landscaping send?
Posts and tweets about year-round flea and tick protection
Speak the truth about flea and tick preventives online: they aren't just for warm months.
4 ways to beat the background noise in your veterinary clinic
You may be oblivious to the loud noises of your veterinary practice, but you can bet that pet owners-and pets-hear them all too well.
Client handout: How old is your pet in human years?
Hand out or post this chart to help your clients better understand their pets' health and well-being.
Handout: Tell veterinary clients what to expect during a dermatology exam
Finding and understanding the cause of scratching in pets can be difficult. Let clients read this handout so they can see how you arrive at your diagnosis.
Cultivating cross-cultural connection at your veterinary practice
Whether it's a veterinary team member or client, make an effort to communicate effectively with people from other cultures.
Calm client concerns about veterinary prescription costs
Q: My clients are always balking at the cost of pet medication. How can I address their complaints?
Determining charges for unused veterinary cancer medication
One veterinarian queries an ethics expert and Facebook readers seize the chance to respond.
7 tips to show why yours is a phenomenal veterinary practice
It's fantastic to offer clients exceptional pet care, but it takes more action on your part to make your clinic stand out among the rest.
Doing right by veterinary dermatology patients
These cases can be difficult and often require considerable time and attention-both during an examination and in conversations with clients. Here are some tips to get a better diagnosis and outcome.
Create a complete picture of health: How to cultivate client compliance
Are you puzzled why your clients aren't following through on your advice? Try these five tips, and your practice could be well on its way to good health for all.
Nutrition questionnaire
Client handout: 4 tips for weight loss in cats
Help clients get their cats back into a healthy weight range with tips from this free handout.
Client handout: Nutrition questionnaire
Start a conversation with clients about what they're feeding their pets with this free handout.
Dreaming up the perfect app for your veterinary practice
Check out the 9 things your hospital's mobile app should do.
The final word on 20/20: How veterinarians should respond to negative press
Two simple but savvy media lessons for veterinary practitioners thrust into difficult discussions about the profession-in the exam room or on TV.
How can new associates get to "yes" with veterinary clients?
Engage pet owners to foster compliance.
Posts and tweets about older pets' failing senses
Use social media platforms to alert clients to health concerns and clinical signs to look for as pets age.
Client handout: Internet information prescription for clients
Help your veterinary clients surf the web for reliable pet care sites.
An information prescription for veterinary clients
From home remedies for fighting fleas to diet tricks for finicky felines, the web is full of enough information-and often misinformation-to make a client's head spin. Guide them to reputable sites with this handout.
Pets aren't getting the dental care they need at your veterinary hospital?
Make every month Dental Health Month at your veterinary practice to get clients in the door for crucial preventive screening.
5 worst veterinary clients
An array of visitors pass through the doors of veterinarian offices. Some clients are more of an annoyance than a pleasure to work with. Here are the top five worst clients to deal with.
Do Yellow Pages still work for veterinary practices?
Q: Only nine of our clients indicated they found us through the phone book last year. I'd like to drop our Yellow Pages subscription altogether, but if each client is worth about $500, I wonder if it still has some value.
Veterinary clients' biggest doctor complaints revealed
Knowing what makes clients tick can help you resolve compliance issues at your veterinary practice.