References: Sell veterinary clients on your service
List of references used by W. Dane Foxwell and Andy Roark, DVM.
1. Homburg C, et al. Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay. Journal of Marketing 2005;69:84-96.
2. Tatikonda L. The Hidden Cost of Customer Dissatisfaction. Management Accounting Quarterly 2013;14.3:34-43.
3. Williams M, Hutchinson C. The path to loyalty: How to improve guest satisfaction Hotel Management Oct 2013:14.
4. Klaus P, Maklan S. Towards a better measure of customer experience International Journal of Market Research 2012;55.2:227-246.
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